Job Opportunities in Philippines


October 7, 2024

Captain BPO, Inc

Cebu City

FULL TIME


Marketing Director - AI, Digital & Lead Generation Marketing Strategist

Job Summary
We're seeking a visionary Marketing Director to spearhead our cutting-edge marketing initiatives, with expertise in AI-driven strategies, digital marketing excellence, and proven lead generation success.
Key Responsibilities:
  • Craft and execute a comprehensive marketing strategy integrating AI, digital channels, and lead generation techniques
  • Pioneer AI-powered marketing initiatives to enhance personalization and customer engagement
  • Optimize our digital marketing ecosystem for maximum ROI and lead quality
  • Develop data-driven lead generation campaigns across multiple channels (e.g., content marketing, email, social media, webinars)
  • Collaborate with Sales to align marketing efforts with revenue goals and optimize the lead handoff process
  • Stay at the forefront of Mar Tech innovations, continuously evaluating and implementing new tools and methodologies
  • Lead and inspire a high-performing team of marketing specialists, fostering a culture of innovation and data-driven decision-making
Required Qualifications:
  • 8+ years of progressive experience in digital marketing roles, with at least 3 years in a senior leadership position
  • Proven success in implementing AI-driven marketing strategies and lead generation campaigns
  • Deep understanding of marketing automation, CRM systems, and lead nurturing processes
  • Strong track record of driving business growth through innovative digital marketing techniques
  • Experience in managing substantial marketing budgets and demonstrating clear ROI
  • Excellent analytical skills with the ability to translate data insights into actionable strategies
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
Desired Skills:
  • Hands-on experience with advanced AI marketing tools and predictive analytics platforms
  • Proficiency in data visualization tools (e.g., Tableau, Power BI) and marketing analytics platforms
  • Working knowledge of programming languages like Python or R for data analysis and automation
  • Experience with agile marketing methodologies
  • Public speaking experience and thought leadership in AI marketing and lead generation
Job Type: Full-time
Benefits:
  • Work from home
Schedule:
  • 8 hour shift
  • Evening shift
Application Question(s):
  • How many years do you have doing leads generation?
Experience:
  • Marketing Director: 8 years (Preferred)

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