Marketing Director - AI, Digital & Lead Generation Marketing Strategist
Job Summary We're seeking a visionary Marketing Director to spearhead our cutting-edge marketing initiatives, with expertise in AI-driven strategies, digital marketing excellence, and proven lead generation success. Key Responsibilities:
Craft and execute a comprehensive marketing strategy integrating AI, digital channels, and lead generation techniques
Pioneer AI-powered marketing initiatives to enhance personalization and customer engagement
Optimize our digital marketing ecosystem for maximum ROI and lead quality
Develop data-driven lead generation campaigns across multiple channels (e.g., content marketing, email, social media, webinars)
Collaborate with Sales to align marketing efforts with revenue goals and optimize the lead handoff process
Stay at the forefront of Mar Tech innovations, continuously evaluating and implementing new tools and methodologies
Lead and inspire a high-performing team of marketing specialists, fostering a culture of innovation and data-driven decision-making
Required Qualifications:
8+ years of progressive experience in digital marketing roles, with at least 3 years in a senior leadership position
Proven success in implementing AI-driven marketing strategies and lead generation campaigns
Deep understanding of marketing automation, CRM systems, and lead nurturing processes
Strong track record of driving business growth through innovative digital marketing techniques
Experience in managing substantial marketing budgets and demonstrating clear ROI
Excellent analytical skills with the ability to translate data insights into actionable strategies
Bachelor's degree in Marketing, Business, or related field; MBA preferred
Desired Skills:
Hands-on experience with advanced AI marketing tools and predictive analytics platforms
Proficiency in data visualization tools (e.g., Tableau, Power BI) and marketing analytics platforms
Working knowledge of programming languages like Python or R for data analysis and automation
Experience with agile marketing methodologies
Public speaking experience and thought leadership in AI marketing and lead generation
Job Type: Full-time Benefits:
Work from home
Schedule:
8 hour shift
Evening shift
Application Question(s):
How many years do you have doing leads generation?