1.Marketing Execution and Management –Assists the Brand Custodians in implementing the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following:
- Brand portfolio management – assists in developing optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals;
- Product/packaging innovations – works with cross functional teams, vendors and agencies to drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;
- Advertising and Media – participates in deployment of campaigns consumer across media and touch points. Responsible for operationalizing of activities through requisite documentation and process intervention
- In-store activations – drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take;
- Agency management – Managing multiple agencies to derive superior business results;
Competencies:
Good knowledge on Brand Positioning, Brand Communication, Brand Building / Activation & New Product development / Innovation
- Consumer and market-oriented
Demonstrate a breath and depth of consumer / market place knowledge; Demonstrate the ability to understand consumer / customer insight and attribute that to business decision making
- Excellent Project Management
Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and work tasks to enable efficient work flow; utilizes best practices to organize people and activities; measures results against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure
- Strong analytical & problem-solving skills.
Uses a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and, weighing the pros and cons to arrive at a final decision.
- Good interpersonal skills
Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player.