The position exists to support the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead with the development of Ho Re Ca (HRC), Leisure & Designated Smoking Area (DSA) strategy and to lead in the execution of this strategy in those channels within the assigned zone and territories. The incumbent will develop bottom-up and manage top-down consumer activations and campaigns that will drive awareness, initiate trial, motivate repurchase and reward loyalty in HRC, Leisure & DSA channels. This will include generating action plans for Direct-To-Consumer (DTC) initiatives, taking responsibility for campaign development, end to end management, and evaluation & monitoring. Due to the nature of the channel/s assigned, the incumbent is required to work in the evenings and Saturdays (Tuesday to Saturday work days) or across key holiday dates if necessary. QUALIFICATIONS:
Graduate of a Marketing / Business / Communications-related courses
With at least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagement or Marketing
Experience in Field Sales preferably from an FMCG or Telecommunications companies
Strong communication skills in English and Filipino, both oral and written
Proficient in data gathering, market & dataanalysis, and providing insights
Knowledgeable in developing trade & channel development strategy & formulating plans
Experienced in project management and monitoring, with knowledge in sales operation and in-trade execution
Skilled in presentations, evaluations, and budget management
Proficiency in MS Office (Word, Excel & Power Point)
Demonstrates a strong leadership skills
Proficient in program and campaign execution, focusing on control and compliance
Possesses a high sense of ownership, accountability and entrepreneurial skills
Knowledgeable in digital tools
Able to provide suggestions and ideas, as well as proposing resolutions for consumer acquisition
Able to adapt to changes
Duties and Responsibilities: 1) Activation Strategy (HRC, Leisure & DSA) Assist the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead in creating a strategic plan within the assigned zones and territories. This involves:
Insight Development: Analyze various sources of information in your zone and territories. This includes studying data trends, examining competitors, and conducting field research. Your goal is to identify key challenges and opportunities.
Action Planning: Use these insights to develop both short-term and long-term action plans for JTI brands. Focus on designing DTC campaigns that will increase brand awareness; encourage trial, promote repeat purchase, and build customer loyalty
2) DTC Campaign Development (HRC, Leisure & DSA)
Support relevant Brand and Field Marketing Team colleagues in building robust bottom-up DTC campaigns (including new opportunities, new product launches, visibility initiatives, and other activations) that deliver increases in Awareness-Trial-Repertoire-BUMO-Exclusivity.
3) End-to-End Program Management (HRC, Leisure & DSA) This involves responsibility for the following:
Deployment & Implementation: In collaboration with FMZ team colleagues, act as key representative of Field Marketing in managing overall deployment and implementation of all activations within the assigned zone and territories.
Resource Management: Responsible for assigned budget management and proper to optimal deployment of activation tools and materials. Establish strict management, control and compliance.
Third Party Activation Agencies: Provide clear, strategic, actionable, value-adding feedback and directions/training to assist agencies in developing brand activation ideas/proposals. Challenge partner agencies to drive innovation and develop best-in-class fit output through strategic discussions.
Account Management: To lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.
4) Account Management
Lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.
Undertake ongoing monitoring of all campaigns under their remit, including activation effectiveness and performance to feed this data into periodic strategic channel reviews
Available Territories: South Luzon, Central Visayas, Northern Mindanao, and Southern Mindanao Job Type: Full-time Pay: Php50,000.00 - Php70,000.00 per month Application Question(s):
Do you have experience working in FMCG or Telecommunications industry?
Education:
Bachelor's (Required)
Experience:
Trade/Channel Marketing: 3 years (Preferred)
Sales Data Anlytics: 2 years (Preferred)
Brand Activations/Strategic Planning: 3 years (Preferred)
Marketing Programs Management and Execution: 3 years (Preferred)