Job Opportunities in Philippines

The position exists to support the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead with the development of Ho Re Ca (HRC), Leisure & Designated Smoking Area (DSA) strategy and to lead in the execution of this strategy in those channels within the assigned zone and territories.
The incumbent will develop bottom-up and manage top-down consumer activations and campaigns that will drive awareness, initiate trial, motivate repurchase and reward loyalty in HRC, Leisure & DSA channels. This will include generating action plans for Direct-To-Consumer (DTC) initiatives, taking responsibility for campaign development, end to end management, and evaluation & monitoring.
Due to the nature of the channel/s assigned, the incumbent is required to work in the evenings and Saturdays (Tuesday to Saturday work days) or across key holiday dates if necessary.
QUALIFICATIONS:

• Graduate of a Marketing / Business / Communications-related courses
• With at least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagement or Marketing
• Experience in Field Sales preferably from an FMCG or Telecommunications companies
• Strong communication skills in English and Filipino, both oral and written
• Proficient in data gathering, market & data analysis, and providing insights
• Knowledgeable in developing trade & channel development strategy & formulating plans
• Experienced in project management and monitoring, with knowledge in sales operation and in-trade execution
• Skilled in presentations, evaluations, and budget management
• Proficiency in MS Office (Word, Excel & Power Point)
• Demonstrates a strong leadership skills
• Proficient in program and campaign execution, focusing on control and compliance
• Possesses a high sense of ownership, accountability and entrepreneurial skills
• Knowledgeable in digital tools
• Able to provide suggestions and ideas, as well as proposing resolutions for consumer acquisition
• Able to adapt to changes

Duties and Responsibilities:
1) Activation Strategy (HRC, Leisure & DSA)
Assist the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead in creating a strategic plan within the assigned zones and territories. This involves:

• Insight Development: Analyze various sources of information in your zone and territories. This includes studying data trends, examining competitors, and conducting field research. Your goal is to identify key challenges and opportunities.
• Action Planning: Use these insights to develop both short-term and long-term action plans for JTI brands. Focus on designing DTC campaigns that will increase brand awareness; encourage trial, promote repeat purchase, and build customer loyalty

2) DTC Campaign Development (HRC, Leisure & DSA)

• Support relevant Brand and Field Marketing Team colleagues in building robust bottom-up DTC campaigns (including new opportunities, new product launches, visibility initiatives, and other activations) that deliver increases in Awareness-Trial-Repertoire-BUMO-Exclusivity.

3) End-to-End Program Management (HRC, Leisure & DSA)
This involves responsibility for the following:

• Deployment & Implementation: In collaboration with FMZ team colleagues, act as key representative of Field Marketing in managing overall deployment and implementation of all activations within the assigned zone and territories.
• Resource Management: Responsible for assigned budget management and proper to optimal deployment of activation tools and materials. Establish strict management, control and compliance.
• Third Party Activation Agencies: Provide clear, strategic, actionable, value-adding feedback and directions/training to assist agencies in developing brand activation ideas/proposals. Challenge partner agencies to drive innovation and develop best-in-class fit output through strategic discussions.
• Account Management: To lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.

4) Account Management

• Lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.

5) Campaign monitoring & tracking (HRC, Leisure & DSA)

• Undertake ongoing monitoring of all campaigns under their remit, including activation effectiveness and performance to feed this data into periodic strategic channel reviews

Available Territories: South Luzon, Central Visayas, Northern Mindanao, and Southern Mindanao
Job Type: Full-time
Pay: Php50,000.00 - Php70,000.00 per month
Application Question(s):

• Do you have experience working in FMCG or Telecommunications industry?

Education:

• Bachelor's (Required)

Experience:

• Trade/Channel Marketing: 3 years (Preferred)
• Sales Data Anlytics: 2 years (Preferred)
• Brand Activations/Strategic Planning: 3 years (Preferred)
• Marketing Programs Management and Execution: 3 years (Preferred)

Willingness to travel:

• 75% (Preferred)