Coordinates all Pureweb Group social media campaigns and promotions efforts across channels to sustain brand visibility and top-of-the-mind awareness graph by at least 95% year-on-year
Key Duties and Responsibilities :
Ensures all company social media accounts are effectively managed according to company's brand management standards and social media policy.
Develops creative, top-on-trend, engaging, creative and innovative content to increase brand visibility and to promote brand-focused messages. • Audits and analyses social media presences, including digital advertising costs and returns.
Analyses social media campaigns with tracking systems to gather relevant data and determine efficacy and areas for social media campaign improvement.
Monitors and develops reports on competitor activity within social media spaces.
Required Skills and Qualifications :
Minimum of a bachelor's degree in Computer science, mass communication, public relations, digital marketing or social media management.
3-5 years social media experience working with a medium to large scale corporate organization.
Must have good knowledge of social media platforms, web proficiency, copywriting, content creation, brand marketing etc.
Must possess graphics design skills.
Must have good proofreading and editing skills.
Must have strong interpersonal skills, verbal and written communication skills.
Strong interpersonal, people and customer relations skill is also a key requirement for this Pure Web personnel