Job Title: Marketing Automation Specialist Location: Lagos, Nigeria Work Mode: Hybrid - Full-time Salary: ₦350,000 Background: Marketing Automation, Saa S, Tech A fast-growing startup, providing entrepreneurs with a simple phone system to manage sales and support team calls is seeking a Marketing Automation Specialist to lead and optimize their marketing campaigns. If you’re a data-driven marketer with a knack for automation, this is an exciting opportunity to drive impactful results. Responsibilities - Strategy Development: Create and execute a comprehensive marketing automation strategy aligned with business goals to drive customer engagement. - Campaign Management: Lead the design, execution, and optimization of automated marketing campaigns across email, social media, and web platforms. - Data Analysis: Analyze performance metrics and identify actionable insights for campaign improvement. - Lead Management: Oversee the lead scoring and nurturing processes to ensure high-quality leads are passed to the sales team. - Tool Integration: Ensure seamless integration of marketing automation platforms with CRM systems and other tools to streamline operations. - Content Collaboration: Work closely with the content team to develop personalized, targeted content that resonates with audiences and boosts engagement. - Training & Support: Provide guidance and training on marketing automation tools to team members, sharing best practices. - Continuous Improvement: Stay updated on marketing automation trends and technologies to continually enhance campaign effectiveness. Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. - 3-5 years of hands-on experience in marketing automation and campaign management, preferably within a Saa S or tech startup environment. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Proficiency in marketing automation tools and CRM systems. - Excellent communication, collaboration, and leadership skills. - Ability to develop and execute comprehensive marketing strategies. Job Type: Full-time Pay: ₦500,000.00 per month