Optiva Capital Partners is looking for a talented and driven Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns to increase brand awareness, drive traffic, and generate leads. The ideal candidate will have a strong understanding of current digital marketing tools, strategies, and best practices to help us grow our brand and engage our audience effectively. Key Responsibilities:
Develop and implement digital marketing strategies across multiple channels, including social media, search engines, email, and content marketing
Plan, create, and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram, and Linked In
Conduct A/B testing to optimize campaign performance and maximize ROI.
Work with content creators to design and publish engaging content for various digital channels.
Manage the company’s website and blog, ensuring content is optimized for SEO and user experience.
Analyze data to identify trends, insights, and opportunities for improvement.
Oversee the company’s social media presence, including content creation, posting, and engagement.
Develop social media strategies to increase brand visibility and follower engagement
Create and manage email marketing campaigns, including list segmentation, copywriting, and reporting.
Implement strategies to grow the subscriber base and increase email engagement rates
Job Type: Full-time Pay: From ₦400,000.00 per month Education: