September 20, 2024

Abano Healthcare

Auckland City

FULL TIME

Marketing Analyst

Company Description
At Abano Healthcare, we’re seeking a skilled Marketing Analyst to take our marketing strategy to the next level. This is your chance to drive data-powered initiatives for three of our leading dental brands—Lumino, Maven, and 1300 Smiles. If you're passionate about turning data into actionable insights and crafting marketing strategies that fuel growth and enhance customer experiences, this role is for you.
You’ll collaborate closely with the CMO and cross-functional teams, guiding marketing decisions through deep data analysis. Your insights will shape our customer acquisition strategies, retention efforts, and optimize ROI.

Job Description

Analyze marketing data from diverse sources to evaluate campaign performance, and provide insights that drive patient acquisition and retention.
Create advanced reporting dashboards and presentations for the CMO and senior leaders.
Recommend strategies for digital, social, search, and offline channels, focusing on maximizing ROI and customer lifetime value (CLV).
Dive deep into patient behavior, market trends, and competitor analysis to uncover new growth opportunities.
Collaborate with digital marketing, CRM, and product teams to drive patient engagement and retention.
Track and report on key marketing KPIs like lead generation, CPA, and conversion rates.
Utilize predictive analytics and data modeling to forecast marketing outcomes and support budget planning.
Stay updated on the latest healthcare marketing trends and analytics tools, bringing fresh insights to the table.

Qualifications

Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (Master’s preferred).
5+ years in a data-driven marketing role, ideally within healthcare or multi-site businesses.
Expertise in analytics tools like Google Analytics, Tableau, Power BI, and advanced Excel.
Proven experience in digital marketing and campaign performance measurement across SEO, SEM, social, and email marketing.
Ability to present complex data insights to senior leadership and non-technical teams.
Strong problem-solving skills, a data-driven mindset, and the ability to manage multiple projects in a fast-paced setting.
Familiarity with predictive analytics, data modeling, and forecasting.

Additional Information
What We Offer:

Competitive salary and benefits.
Leadership role with a direct impact on marketing strategy across multiple healthcare brands.
Opportunities for professional growth and development within a dynamic and supportive team.
Flexibility with a hybrid work environment.

Ready to Make an Impact?
Join us at Abano Healthcare and drive data-powered marketing strategies that transform patient experiences. Apply now to be part of a team that values innovation, growth, and collaboration!