Strong offer knowledge and sharp understanding of value propositions for market segments
Deep understanding of the key market segments, trends, competitive offer landscape
Understand and share Offer strategy with Business and Execute Marketing Plan
Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strength
Arrive at focused plan about which markets to target and which markets NOT to target based on fact-based segment level analysis
Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
Own pricing and profitability optimization of the offer portfolio
Manage and develop offer portfolio, deliver new offer launches, drive market share growth
Support the planning and execution of annual marketing & sales plan
Drive Offer Strategy Execution with Sales & Pre-Sales
Ensure “qualification” of right pipeline of pursuits along with pre-sales, sales, and channels
Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly
Develop channel competencies and volume through smart pricing and promotions
Engage with cross selling teams to increase market share in “sweet spots” identified in strategy
Engage Supply Chain team to ensure inventory management and delivery schedules
Marcom activities engagement for offer branding
Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators
Build a strong pull for offer portfolio through influencing specifiers
Align marketing program with offer launch roadmap
Stakeholder management
Close collaboration with global Offer marketing team to ensure roadmap evolution
Work with East Asia Zone for sharing market intelligence, success stories, business cases and multi-country initiatives
Qualifications Education and experience Strong Interpersonal & Communication Skills, high level of networking skills, Ability to excel in transversal role, Lead & Implement new initiatives, Lead to Change, be a part of cross-cultural team & we expect a high level of contribution.
Degree in engineering
Minimum 4 years of experience to Industrial Automation
At least few years in hands on Variable Speed drive Low Voltage, Medium Voltage (or automation components such as push buttons, pilot lights, signaling devices and industrial relays)
Strong understanding of market conditions and segments
Experience in business/strategy planning and execution