RESPONSIBILITIES: · Setting up and execution of Amazon PPC campaigns in alignment with overall marketing strategies · Work on creating and optimizing ad groups, campaigns, and targeting options. · Conducting keyword research, competitor analysis and market research for the assigned product category/account · Assist in the management of keyword lists, including identifying new opportunities and optimizing existing ones · Preparation of regular reports on campaign performance, providing insights and recommendations - that clearly communicates the strengths and weaknesses of each campaign · Identifying trends, based on the insights to optimize spend and performance · Drive new ideas and processes to improve the performance of campaigns, including Ad structure, bidding, optimization of Ad copy, keyword development and creative assets · Work with the Team Leader to monitor and manage daily budgets effectively · Participate in A/B testing of ad variations to improve overall performance · Collaborate with cross-functional teams, such as listings, sales, and content, to ensure alignment and synergy in overall strategies · Communicate effectively with internal stakeholders to gather relevant information for campaign optimization Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Schedule: