Company Description Opshore Talent Solutions is a business process outsourcing company with expertise in healthcare recruitment in the UK. We provide excellent service and a wide range of recruitment solutions to companies looking for talented and skilled professionals. Our goal is to provide exceptional customer service to both our clients and candidates while maximizing their potential and growth. Role Description This is a full-time role for a Digital Marketing Executive at Opshore Talent Solutions Pvt. Ltd, located at Infopark, Kochi. The role involves developing, implementing, and managing marketing campaigns that promote a company’s products or services and enhances brand awareness within the digital space as well as drives website traffic and acquires leads and ensuring that it aligns with our business goals and objectives. You will also be responsible for ensuring that the social media platform is effective, efficient, and scalable to meet changing business needs. Responsibilities
Execute the strategy on all viable marketing channels (Social Media, Content, Email, Newsletters etc.)
Monitor social media trends, user engagement, and analytics to adjust strategies for optimal performance
Qualification
Bachelor’s degree in Marketing, Communications, or a related field.
2+ years of digital marketing experience
Knowledge of SEO, SEM, SMM and analytics tools is an advantage
Expertise in social media platforms and trends, with insights into what resonates with audiences
Excellent written and verbal communication skills
Go-getter attitude and growth mindset
Strong understanding of social media analytics tools and the ability to interpret data to drive strategic decisions.
Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Zoho Social) and graphic design software (e.g., Adobe Creative Suite, Canva Premium, Adobe Premier) is a plus.
Experience with paid social media advertising, including setting up, optimizing, and reporting on ad campaigns.
Create a webpage based on all information provided/ add proper components/modules
Comfortable in using Content Management System (CMS) - managing, creating, and publishing the pages
Job Description
Manage all social media channels such as Linked In, Facebook, Instagram, Twitter and You Tube
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, You Tube etc.)
Create and publish posters and videos through our social media
Monitor, track, analyse and report on performance on social media platforms
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Analyse competitor activity
Create and share email campaign using Zoho campaign (for online and offline events)
Create events using Eventbrite (Webinars and other events)
Write, edit and publish content for websites, blogs
Measure performance of digital marketing efforts using Google Analytics
Adding upcoming event to events page
Create Malayalam & English content for Whats App campaign
All these job responsibilities are subject to change from time to time to accommodate the needs of business Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits:
Flexible schedule
Leave encashment
Schedule:
Evening shift
UK shift
Weekend availability
Supplemental Pay:
Performance bonus
Education:
Bachelor's (Required)
Experience:
Digital marketing: 1 year (Required)
total work: 1 year (Required)
Work Location: In person
Application Deadline: 25/10/2024
Expected Start Date: 01/11/2024