Managing social media profile of company (including sister concern & Joint venture company).
Conducting market research: To understand consumer preferences, market trends, and competitors' strategies, brand managers conduct comprehensive market research.
Building brand equity: Brand managers focus on building and strengthening brand equity, encompassing brand awareness, perceived quality, loyalty, and associations. They develop and execute campaigns that communicate the brand's value proposition and resonate with the target audience.
Managing brand communication: Brand managers oversee all aspects of brand communication, including advertising campaigns, social media presence, PR initiatives, and public-facing materials. They ensure the brand's messaging is consistent, impactful, and aligned with its overall strategy.
Collaborating with cross-functional teams: Brand managers work closely with various departments, such as marketing, advertising, product development, and sales, to ensure cohesive brand execution.
Monitoring brand performance: Brand managers continuously monitor and evaluate the brand's performance. They analyse key metrics, such as market share, customer feedback, and brand sentiment, to identify areas of improvement and make data-driven decisions