Job Opportunities in Egypt
October 18, 2024
Nawy Real Estate
المعادي
Senior Marketing Specialist
We are looking for an experienced & creative Senior Marketing Specialist to lead the development and execution of marketing strategies, including social media, and on-ground marketing activations, as well as, oversee performance marketing activities. The ideal candidate will be responsible for end-to-end planning and management of campaigns that drive brand visibility, customer engagement, and business growth. With a focus on social media and offline marketing efforts, this role will ensure that our brand’s presence resonates across multiple channels.
Social Media Strategy & Execution:
Social Media Strategy & Execution:
- Develop and execute comprehensive social media strategies that align with business goals and enhance brand awareness.
- Manage content calendars, engage with followers, and oversee social media channels including Instagram, Facebook, Linked In, and others.
- Track and analyze social media performance, providing actionable insights and adjustments to improve engagement and reach.
- Lead the planning, execution, and management of on-ground marketing activations, including events, product launches, and experiential marketing campaigns.
- Coordinate with vendors, agencies, and internal teams to ensure seamless execution of activations from start to finish.
- Ensure that all activations align with the brand's vision and message, providing memorable and impactful experiences for the target audience.
- Design and manage marketing campaigns, both online and offline, ensuring integration between digital and on-ground initiatives.
- Work closely with cross-functional teams to align campaigns with product launches, promotions, and business objectives.
- Actively engage with online communities and foster meaningful relationships with influencers, customers, and partners to amplify brand presence.
- Monitor trends and competitor activity in social media and offline spaces, leveraging insights for campaign improvements.
- Manage the marketing budget for campaigns and activations, ensuring cost-effective resource allocation.
- Negotiate contracts with event vendors, agencies, and influencers to maximize ROI.
- Support digital marketing efforts as needed, including paid social media campaigns, search engine marketing, and email marketing.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in marketing, with a strong emphasis on social media management, content creation, and on-ground activations.
- Proven track record of successfully executing end-to-end marketing campaigns.
- Exceptional project management and organizational skills with the ability to multitask and meet deadlines.
- Strong communication and interpersonal skills, with the ability to collaborate across teams and manage external partnerships.
- Familiarity with basic digital marketing tools and platforms, although this is a minor focus.
- Experience in managing large-scale on-ground activations and events.
- Proficiency in social media analytics tools such as Hootsuite, Sprout Social, or similar.
- Knowledge of offline and experiential marketing trends and best practices.
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