Job Opportunities in Colombia


September 20, 2024

ttg Talent Solutions

Medellín

OTHER


Digital Marketing Strategist

Job Description: Digital Marketing Strategist
Location: Hybrid available
Schedule: Full-time, Monday to Friday
Type of Contract: Permanent
Pay Rate: Competitive, based on experience


Description:
We are seeking a results-driven Digital Marketing Strategist to manage the entire digital marketing funnel for a well-established wellness brand based in California. This role demands a blend of creativity and data analytics to drive engagement across various platforms and optimize the entire customer journey from brand awareness to e-commerce conversions.
As a key team member, you will create and monitor ad campaigns, track engagement, and optimize user experiences on Shopify, ensuring a seamless integration between marketing strategies and sales. The ideal candidate will thrive in a fast-paced environment and be motivated to drive results through precise data analysis and strategic recommendations.


Key Responsibilities:
  • Manage content and ads on social media platforms (Tik Tok, Instagram, Facebook) to drive brand engagement and awareness.
  • Upload, monitor, and optimize advertisements, ensuring high performance based on key metrics (clicks, views, conversions).
  • Track performance across the entire funnel, from social post engagement to ad performance and ultimately e-commerce sales on Shopify.
  • Monitor and recommend improvements for user interface (UI) and user experience (UX) on Shopify to drive higher conversion rates.
  • Collaborate with cross-functional teams to ensure marketing strategies align with e-commerce performance.
  • Provide performance reports and actionable insights for optimizing marketing funnels.
Requirements:


  • Proven experience in managing social media platforms, ad campaigns, and driving conversions in an e-commerce environment.
  • Strong understanding of ad metrics, including CPM, CTR, ROAS, and engagement analytics.
  • Expertise in e-commerce platforms, particularly Shopify, with the ability to analyze and enhance user experience.
  • Excellent communication skills and experience collaborating across teams.
    Data-driven mindset, with the ability to present actionable insights for performance improvements.
Preferred Qualifications:
  • Familiarity with wellness or health-related industries.
  • Experience with Tik Tok and Instagram Reels ad formats.
  • Knowledge of UI/UX best practices for e-commerce platforms.
ttg Talent Solutions is an Equal Opportunity Employer and recruiting agency. We are committed to creating an inclusive and diverse work environment and welcome applications from all qualified candidates regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please note that all offers of employment are contingent upon the successful completion of a drug test and background check. We maintain a drug- and substance-free workplace to ensure the safety and well-being of all employees.
At ttg, 'We believe in making a difference One Person at a Time,' ttg OPT.

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