Job Opportunities in Australia

Social Media Officer


Join the Social Media Team at the NSW Ministry of Health for an exciting temporary opportunity as Social Media Officer in the Strategic Communications and Engagement branch.


About us

• We are a passionate, creative team of social media experts dedicated to sharing important health messages with the people of NSW
• Explore boundless potential in a dynamic and interesting environment. Work with a range of stakeholders from across many different fields in the NSW Health system.
• We offer robust development and growth support to all our employees, ensuring you have the resources and opportunities to thrive in your career.

To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.


About this role
The Social Media Officer coordinates social media activities to inform the health system and community of health services, initiatives and public health issues.


This role is responsible for creating content, leading social media campaigns, undertaking community management and supporting other important communications activities for the NSW Ministry of Health and related organisations.


You'll be joining the largest public health system in Australia and contributing to a world-class health system.


Crown Clerk 5/6, starting salary from $93,295 - $102,941 plus Super and annual leave loading, with a 35-hour work week.


For more information, please read the full Role Description.


What you'll be doing

• Use your knowledge of social media and content creation to help shape the future of health in New South Wales.
• Develop high quality and engaging social media content for channels like Facebook, Instagram, Tik Tok, Linked In and You Tube.
• Manage social media campaigns and work with stakeholders to achieve communications objectives.
• Ensure content on NSW Health social media channels is compliant with NSW Government’s standards and brand guidelines.
• Measure, monitor and report on social media content and channels, through analytics and other monitoring tools. Evaluate analytics to continually improve campaigns and social media strategy.
• Identify new opportunities, technology and social channels that will enhance communications strategies.
• Research and share your expertise on best practices in public sector social media.
• Undertaken community management and monitor social media channels to ensure critical and sensitive issues are raised with the Senior Social Media Officer and Manager, Social and Content.
• Take part in the team’s weekend and on call shift roster to support out of hours business needs.
• This is a temporary position until 30 June 2025.

About you

• Demonstrated experience in social media and/or digital communications, including the ability to effectively use social media tools and channels.
• Ability to turn complex health information into engaging social media content for a range of audiences and stakeholders.
• Strong project management skills and the ability to lead the development of social media strategies.
• Willingness to work outside normal business hours, which may include evenings, weekends and public holidays and participation in the team shift roster

How to apply
At The Ministry of Health, we want you to make the most of the opportunities you’ll get to grow your skills and your career, surrounded by authentic, smart people and leaders.


Please review the role description and submit your up-to-date resume (up to 5 pages) and cover letter (1-2 pages). In your cover letter answer the following question:



Use the link below to access our Capability Application tool, designed to help you excel in the recruitment process. Practice your responses with the example questions provided to effectively highlight your achievements and the strategies you used to accomplish them.
Capability application tool | NSW Public Service Commission


For role related queries or questions contact Nathan Berton-Rule on nathan.berton@health.nsw.gov.au and quote REQ527968.


If you do require any adjustments to the recruitment process during the recruitment process, please contact Leila Maugeri on leila.maugeri@health.nsw.gov.au


Closing Date: 11:59pm, Friday 8th November, 2024