November 15, 2024

Livingston HealthCare

Livingston

FULL TIME

Social Media Specialist - INTERNAL ONLY

JOB SUMMARY:
We are seeking a creative and strategic Social Media Specialist to join our marketing team. This role is essential in developing and executing social media plans that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will possess excellent communication skills and have a strong understanding of current social media trends and best practices. This position directly affects the accuracy, reliability, credibility, and image of Livingston Health Care.
Schedule:

1.0FTE (40 hours)
Mon-Fri
Variable on Department Needs

ESSENTIAL FUNCTIONS, DUTIES, AND RESPONSIBILITIES:
Social Media Strategy Development

Create and execute comprehensive social media strategies aligned with our marketing objectives and brand voice.

Identify target audiences and tailor content to meet their needs and preferences.

Content Creation and Management

Write, edit, and publish engaging content for various social media platforms, including Facebook, X, Instagram, Linked In, and others.

Develop a content calendar to ensure a consistent and diverse posting schedule.

Collaborate with creative team members to produce high-quality visuals and multimedia content.

Social Media Execution & Community Engagement

Manage daily social media activities, including posting updates, responding to comments, and engaging with followers.

Monitor social media trends, tools, and applications to stay up-to-date with industry developments.

Engage with industry influencers and manage partnerships to amplify brand reach and credibility.

Analytics and Reporting

Monitor, analyze, and report on social media performance using tools such as Google Analytics or similar platforms.

Use data-driven insights to refine strategies and improve engagement, reach, and overall effectiveness.

Campaign Coordination

Collaborate with marketing and communications teams to support campaigns and new service offerings through social media.

Plan and execute targeted social media campaigns to promote events, services, and initiatives.

ADDITIONAL RESPONSIBILITIES:

Supports other departments, campaigns, and organization initiatives.

Performs any functions necessary, within scope of authority and expertise, to provide the highest level of customer service and responsiveness to both internal and external constituencies served by the Marketing and Communications Department.

QUALIFICATIONS (Required):