September 11, 2024

Sofar Sounds

London

OTHER

Freelance Producer, New Format Pilots

About Sofar

Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Our work is largely inspired by our values:

Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.
Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.

The Role

As we look to expand on the success of our new format pilots (including Singles Nights, and more!), we are looking for two Freelance Producers to own and grow these pilots into individual Sofar event verticals. As a Freelance Producer, you’ll organize and promote shows to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – partnering closely with the central Concerts and local city operations and marketing teams to produce exceptional events, conceptualise and execute local marketing initiatives, and expand Sofar’s footprint.

Our Promoters have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organize amazing live events (including performers, locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

Please note that this is a 4-month fixed-term contract. Our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

Own and grow on the success of one of our new format verticals – potentially including Sofar Singles Nights (“Heartbeat”), and others
Promote and sell tickets in your city with self-directed local marketing tactics.
Create a vision and collaborate with the central Concerts team to build and execute your strategy to grow this Sofar offering - number of monthly shows, neighborhoods, show theme ideas, etc.
Lead curation and booking for shows in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
Own the quality of shows in your local market, working closely with the central Concerts team and local staff to ensure magical experiences that are rooted in hospitality
Build relationships with local businesses to drive sales of sponsorships and/or private events

Who you are:

You have 1-3 years of experience in live event curation, production, promotions, social media marketing, guerilla marketing, sales, and/or partnerships.
You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to your city’s growth.
You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
You’re actively engaged in your local cultural scene and build community around it
You have exceptional time management skills are a clear written communicator

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.