Overview: The role’s main objectives are to be a strategic thinker to drive PEPSICO portfolio growth in Wholesale channel thru holistic customer marketing plan, ensure smooth operation on Wholesale selling including running effective WS campaign, deploying WS rebate, designing WS incentives, implementing WS Display program.
Responsibilities:
Annual Volume Objective within A&M budget for Wholesale Channel
Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Develop and deploy instore activations, including campaigns, merchandising and POP in alignment with marketing activities to reach company target.
Work with shopper insights team to develop channel strategy and activation plans to drive channel and category growth, leading category management projects
Build selling story to ensure execution / activations at stores as planned
Continuous improve shopper-penetration and Lead Category-Management project
Define & develop “Channel Strategy - by WS Types; Active/C&C/Passive
Qualifications:
5yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
Experienced in Wholesale channel development and driving category-captaincy would be benefit
Experienced with direct retailers’ contacts or shopper research/category management process
Strong in dealing with data-intelligence agency
Leadership skills, able to lead team and drive actions
Innovative thinking: able to lead team in new ways of thinking and
Good relationship building and teamwork
Good planning and managing performance of self
Initiative and flexible
Work well under pressure
Good command in both Thai & English
Computer literature in Microsoft Office
We regret to inform you that this job opportunity is no longer available