October 17, 2024

Publicis Media

Sandton

FULL TIME

Social Specialist

Company Description
We are Africa’s most prodigious media, marketing, communications and advertising powerhouse. Our business represents the best of African creativity, celebrating where we come from and the expression and voices of our people.
Through the power of collective creativity and the continent’s best talent, we elevate brand value across every marketing vertical.
We are part of one of the largest advertising and communications groups on the planet, Publicis Groupe – which employs over 100,000 people across more than 100 countries. Publicis Groupe has made a name for itself by putting its people first.
We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.

Job Description
RESPONSIBILITIES
Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.
JOB FUNCTIONS

Achieve the minimum required turn-around time for campaign implementation
Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client
Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management
Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date
Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spend
Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes
Complete all relevant digital platform (Adwords, Facebook, Double Click)
Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns
Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date
Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
Compile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
- Recommendations for improvement
- Key insights into the campaigns performance
- Optimisation recommendations
Oversee intern in terms of accurate loading and training
Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline).
Report to and take direction from Head of TAAG.

Qualifications
SKILLS AND EXPERIENCE
Experienced cross-platform campaign manager with ability to work accurately and fast.
5-8 year experience as a Social Specialist / Campaign Manager

Additional Information
Hard Skills:

Able to effectively project manage
Comfortable Presenting
Numerically strong and analytically able
Strong communicator with effective interpersonal relationships across team and clients
Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
English fluency and language skills for effective business writing
Strong presentation skills
Solid data interpretation and analytics skills
Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
Be able to select appropriate frameworks, tools and approaches to use in solving client problems
Develop strategies that interpret cultural and social trends as well as data relevant to client business.