Job Opportunities in Singapore
September 17, 2024
NHB National Heritage Board
FULL TIME
Snr Asst Director / Deputy Director (Marketing & Digital Engagement)
[What the role is]
Count yourself a heritage buff and love the challenge of using data and numbers to drive marketing efficiencies and greater digital outreach and engagement? You may just be the person for the job! This role looks at conceptualising and executing overarching and integrated marketing and digital strategies that will expand and strengthen NHB’s digital outreach and engagement with Singaporeans.
You will be working closely with the different museums and divisions within NHB across various areas of work – campaign strategy execution and optimisation; digital and social content development across various platforms such as NHB’s social pages and heritage portal Roots.sg; media planning and buying strategies to drive marketing efficiencies and conversions to grow NHB’s database, etc. Amidst the diversity of your role, you will need to rally everyone back to the larger goal of attaining quality digital outreach and engagement for NHB so that heritage can be seen as relevant to our daily lives, and core to our sense of identity and belonging as Singaporeans.
All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.
Count yourself a heritage buff and love the challenge of using data and numbers to drive marketing efficiencies and greater digital outreach and engagement? You may just be the person for the job! This role looks at conceptualising and executing overarching and integrated marketing and digital strategies that will expand and strengthen NHB’s digital outreach and engagement with Singaporeans.
You will be working closely with the different museums and divisions within NHB across various areas of work – campaign strategy execution and optimisation; digital and social content development across various platforms such as NHB’s social pages and heritage portal Roots.sg; media planning and buying strategies to drive marketing efficiencies and conversions to grow NHB’s database, etc. Amidst the diversity of your role, you will need to rally everyone back to the larger goal of attaining quality digital outreach and engagement for NHB so that heritage can be seen as relevant to our daily lives, and core to our sense of identity and belonging as Singaporeans.
[What you will be working on]
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Oversee and manage NHB’s digital and social ecosystem and infrastructure to drive continuous performance and optimisation from awareness to conversion
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Develop and implement necessary digital marketing strategies covering content and media, aligned to NHB’s overall marketing objectives
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Lead content strategy and development for NHB that is relevant and insightful for various target audience groups
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Drive cross-marketing and database acquisition efforts with key partners
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Evaluate the effectiveness of existing strategies, processes and KPIs to continually improve digital outreach and engagement outcomes
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Identify new digital and social trends and new innovations to optimise marketing efforts
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Propose new/innovative/creative ideas to reach potential target audiences; continually improve overall strategy and tactics to improve performance
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Manage and develop skillsets of the marketing and digital team to continually build strategic partnerships and value-add counsel to stakeholders
[What we are looking for]
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Preferably 10 -15 years of digital/social marketing experience within agency or client-side marketing team
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Strong problem-solving and analytical capabilities to distil complex environments and datasets into clear and actionable insights
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Ability to operate in a dynamic environment and possess strong stakeholder management skills with ability to influence and engage across all levels, both internally and externally
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Passionate about and self-driven to discover new digital and social technologies, platforms, tools
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Well-versed in Adobe Analytics, Google Analytics and various BI tools
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Familiar with SEO strategies to monitor implementation by third-party agencies
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Experience in G2B, G2C digital and social marketing preferred but not required
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Strong brand and marketing foundational knowledge would be a plus
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Good communication , presentation and people management skills
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Excellent written and verbal communication and presentation skills
All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.
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