Translate the business strategy into digital platform through the cooperation with the concerned departments and the digital marketing agencies to achieve the digital marketing KPIs including the website, social media, e-commerce, mobile application…etc. Accountabilities:
Lead the execution of comprehensive digital marketing strategies across all paid, owned, and earned media channels
Lead a cross-functionally with Data, Product, and Tech teams to enhance the performance of digital strategies and grow the organization's digital presence
Manage & Develop and a 360-degree digital marketing strategy to drive user acquisition, engagement, and retention for the app.
Plan, optimize, and implement direct marketing automation campaigns (email, push notifications, SMS, Whats App) to ensure personalized and relevant engagement with Loyalty Team.
Lead the deployment of marketing-led user stories, bridging the gap between marketing and data teams to facilitate effective communication and collaboration
Develop the department’s KPIs through the cascading of the division’s SMART objectives and monitoring the implementation to ensure the achievement of the set KPI
Work Environment:
Indoors : 90%
Outdoors : 10%
Working Days : 5 Working Days
Days off : 2 Days Off
Working Hours : 8:00 AM - 5:00 PM (1 hour break)
Job Requirements:
Education: Bachelor's degree in Marketing, Digital Media, or a related field - Certifications in digital marketing, analytics, and marketing automation platforms
Experience: 9 – 12 Years of Experience - Knowledge of Digital Marketing Landscapes and Trends & experience in leading digital marketing teams and delivering measurable results