October 10, 2024

Sirius XM

București

OTHER

Senior Staff Product Marketing Manager

Responsibilities: Who We Are:
Sirius XM and its brands (Pandora, Sirius XM Media, Ads Wizz, Simplecast, and Sirius XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners – in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius XM’s vision to life every day.

Sirius XM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., Sirius XM Media spans across leading owned and operated audio platforms Pandora and Sirius XM; innovative adtech solutions powered by Ads Wizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBC Universal, Sound Cloud, and many more. Reaching more than 150 million listeners each month, Sirius XM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

Ads Wizz, a subsidiary of Sirius XM, is the leading global provider of digital audio and podcast advertising solutions. Ads Wizz is the underlying monetization solution for well-known music platforms, podcasts, and broadcasting groups worldwide, giving advertisers or all sizes unprecedented access to premium and niche audio content. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, Ads Wizz efficiently connects buyers and sellers for digital audio and podcast advertising. Ads Wizz is a global company with a presence in over 40 countries, and a Technology Development Hub in Bucharest, Romania.

How you’ll make an impact:
We are seeking a creative Senior Staff Product Marketing Manager with a keen understanding of technologies.
As a Senior Staff Product Marketing Manager, you will play a pivotal role in shaping the future of Sirius XM's innovative advertising solutions and lead product marketing for multiple podcast and streaming solutions. Your leadership will be key in driving cross-functional and cross-product marketing strategies that cater to prosumer, professional, and enterprise podcast products, as well as our direct sales advertising technology platform.
The ideal candidate is a strategic thinker with a deep understanding of product marketing in the digital and audio entertainment space. You have a proven track record of leading cross-functional initiatives, launching successful products, and developing compelling content that drives market impact.
You are a collaborative leader who thrives in a dynamic environment and can influence and drive decisions across diverse teams. Your passion for innovation and your commitment to excellence will help shape the future of Sirius XM's product marketing initiatives.

What you'll do:

Strategic Product Launches: Lead the charge in launching cutting-edge advertising solutions that align with Sirius XM's vision for the future of audio entertainment. Ensure that every product launch is meticulously planned, executed, and communicated, resonating with our target audiences.
Cross-Functional Leadership: Own and drive cross-functional marketing strategies, collaborating with diverse teams across Sirius XM, Ads Wizz, and Simplecast to ensure seamless integration and alignment across all podcast products and platforms.
Agency & Contractor Management: Lead and manage relationships with external contractors and marketing agencies, ensuring their work aligns with our strategic goals. Maintain high standards of quality and consistency while optimizing resource allocation to achieve the best outcomes for our product marketing initiatives.
Customer-Facing Content Development: Craft compelling, informative, and engaging customer-facing materials. This includes feature overviews, product guides, videos, knowledge base articles, FAQs, video tutorials, and email marketing campaigns that highlight the unique value propositions of Ads Wizz and Simplecast products.
Market Positioning & Messaging: Develop clear, differentiated, and compelling product positioning and messaging that cuts through the noise and solidifies our products as leaders in the market. Ensure that messaging resonates with our target audiences across all segments.
Technical Expertise: Collaborate with cross-functional teams to quickly grasp complex technical concepts and translate them into easily digestible, user-friendly content that empowers both internal teams and external customers.
Internal Enablement: Equip internal teams with the necessary tools and knowledge to effectively understand and communicate the value of our products. Develop internal marketing materials that drive product knowledge, market share, and revenue growth.
Podcast Product Marketing Leadership: Serve as the primary product marketer for our podcast offerings, providing critical updates to ensure alignment and success across the organization. Represent the Product & Technology organization at global industry events, showcasing our innovations and building relationships with key stakeholders. Represent the product as a subject matter expert externally – via industry articles and blog posts.
Strategic Go-To-Market Leadership: Lead, partner, and support key strategic go-to-market initiatives that drive significant impact on platform monetization and creator strategies for Ads Wizz, Simplecast, and Sirius XM.
Influence & Decision-Making: Drive strategic decisions by influencing cross-functional leaders and stakeholders, building consensus, and ensuring alignment with company objectives.
Expert Communication & Collaboration: Act as a key communicator and collaborator, working closely with Product, Sales, Ad Operations, Marketing, and Engineering teams to ensure all projects meet projected deadlines and are executed with precision.

What you’ll need:

10+ years of proven expertise in product marketing, technical writing, communications, or content marketing within the technology sector, with a demonstrated ability to lead a wide range of projects.
BA/BS in Marketing, Communications, Advertising, or equivalent work experience, with a strong background in crafting tailored messaging for diverse audiences
Exceptional confidence in engaging with and managing stakeholders across all levels of the organization, with a track record of building consensus and driving strategic initiatives.
A leader who takes full responsibility for the development and execution of product marketing strategies, ensuring alignment with business objectives and market demands.
Superior command of English (written and verbal), with the ability to distill complex technical concepts into clear, compelling language that resonates with both technical and non-technical audiences.
Deep understanding of technical products and solutions, supported by expert writing skills and a technical background that enables you to articulate the value proposition of our offerings effectively.
Ability to thrive in a fast-paced, dynamic environment, managing and prioritizing multiple projects simultaneously with excellent judgment and a collaborative attitude.
In-depth knowledge of the media and advertising industry, coupled with hands-on experience in marketing technical solutions.
Willingness to travel to global events, representing and driving product marketing efforts for key product areas, while staying at the forefront of industry trends and innovations.

Our offer – what’s in it for you:

Casual & friendly working environment with opportunities to impact the company with your ideas and involvement
Technology diversity, interesting technical exposure in building the best ad-tech product on the market
Corporate annual bonus system to celebrate personal and company wins
Individual training budget to use as you like for skill improvement
Sports bonus for activities such as gym, biking, and yoga
Meal tickets card for enjoyable lunch breaks
Gift cards for special events and holidays
Days off for your birthday and special events, to recharge and enjoy your BIG moment
Private medical subscription to keep you healthy
Private Pension Fund (Pillar III) based on your years of tenure
Free library subscription for the book lover in you
Good hardware devices (new laptops / Macs, displays etc.)
Parking lots at office location – 60% co-funded by the company
Company offsites, CSR activities, and getaways to stay connected and keep the flame alive

Our goal at Sirius XM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. Sirius XM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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