Job Opportunities in Romania

Introduction
Digital Demand professionals deliver and optimize one unified, comprehensive and personalized digital experience for our clients within Germany, Austria and Switzerland. Based in Bucarest you work with field marketing, event specialists and digital demand teams across the region to set up the best possible omnichannel demand experience capturing new clients for IBM. You consult with the wider marketing team on how to use digital tactics to drive business growth and how to integrate paid media, web, organic and email nurture activity into the campaigns and events. You coordinate and land the digital plan working with different marketing automation teams, ibm.com teams ensuring a seamless and integrated approach across all digital touch points. You maximise ROI, enhance brand visibility and ensure consistency in messaging. You set up and coordinate A/B testing and other experiments to refine paid media or web messaging and audience-specific targeting. You define digital business performance, and quality measurements, monitor performance agains these measurement and work with teams to determine the content, design, and interactions to globalise, localise, retire, scale and optimize work. You drive and deliver performance improvement activities as poart of the marketing team
At IBM, work is more than a job - it's a calling: To build. To . To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic
company known as a pioneer in computing. You will grow your knowledge of cutting-edge
software, such as generative Al or hybrid cloud, while working with teams across the globe
and driving outcomes that shape the future of IBM and your own career. In addition to a
competitive package, IBM offers a collaborative and growth-oriented work environment and
global responsibilities.

Your Role and Responsibilities

• Planning and Business Alignment: Partner with Geo/Market demand strategists; ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.
• Partner with Global campaign teams to receive briefing and provide feedback for Digital Elements.
• Active participation in EMEA teams to direct Market requirements, insights and client feedback for Digital elements.
• Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Market performance; Marketing Automation routing /validation; Web performance and Optimization
• Performance objectives: Accountable for Digital outcomes
• Response Management - Sales/Marketing actions to improve Client interest build/quality
• Hand Raising Moments - ensure HRMs are activated and flowing properly
• Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution
• NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.
• Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise

• Strong German language skills
• Experience in setting up a digital demand plan for capturing new clients.
• Strong collaboration and coordination abilities.
• Seeks feedback and adjusts plans and tactics accordingly.
• Actively sells the plan to stakeholders that do not know detail of digital onmichannel environment.
• Understands online client journeys and what it takes to capture and progress interest through the sales funnel.
• Understand web optimization, marketing automation, and paid media.
• Can do work ethics.

Preferred Technical and Professional Expertise

#LI-Hyb
About Business Unit IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Performance objectives: Accountable for Digital outcomes
Response Management - Sales/Marketing actions to improve Client interest build/quality
Hand Raising Moments - ensure HRMs are activated and flowing properly
Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution
NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.
Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement IBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.