Job Overview: As a Account Manager, you will play a pivotal role in managing relationships with key clients, ensuring the successful delivery of digital media campaigns and strategies. You will act as the primary point of contact between the client and internal teams, providing exceptional service while maximizing client satisfaction and business growth. This role requires a strategic thinker with excellent communication skills, digital marketing knowledge, and the ability to build and nurture long-term client relationships. Key Responsibilities:
Client Relationship Management: Build and maintain strong, long-term relationships with clients, acting as the main point of contact for all digital media-related needs.
Project Oversight: Coordinate the execution of client campaigns from brief through to delivery, ensuring all milestones are met on time and within budget.
Strategy Development: Collaborate with clients to understand their goals, provide strategic insights, and offer tailored digital solutions that align with their business objectives.
Campaign Management: Work closely with creative, media, and technical teams to manage digital advertising campaigns (including PPC, social media, display, and programmatic), ensuring they meet KPIs and drive client success.
Reporting & Analytics: Regularly monitor campaign performance, prepare detailed reports, and communicate insights and recommendations to clients.
Upselling & Business Growth: Identify opportunities to expand existing accounts through upselling additional services or new product offerings.
Problem Solving: Address any issues or challenges that arise during campaigns, resolving them promptly to ensure client satisfaction.
Market Research: Stay updated on the latest industry trends, competitor activities, and digital marketing innovations to offer proactive solutions.
Qualifications:
Experience: Minimum of 8 years of experience in account management within a digital media or advertising agency.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
Digital Media Expertise: Strong understanding of digital marketing channels, including paid search, display, social media, SEO, and content marketing.
Project Management: Proven experience managing multiple projects simultaneously, with strong organizational and time management skills.
Client-Centric: Exceptional interpersonal and communication skills, with a passion for delivering top-tier client service.
Analytical Skills: Ability to interpret data and analytics, translating them into actionable recommendations.
Sales Acumen: Experience in upselling and expanding client accounts.
Technical Proficiency: Familiarity with project management tools, CRM systems, and digital analytics platforms (e.g., Google Analytics, Hub Spot).