Junior Online Marketing Specialist

October 7, 2024

Poznań

Your Tasks
Social Media Coordination

Conducting social media communication and community building on Linked In, Facebook, Instagram, including visual identification standards in this area.
Coordination of social media schedules and development of social media content with other internal departments, including Product, Event, and Service, through internal tools and platforms.
Planning and conducting paid advertising campaigns on social media: Google Ads, Meta Ads, Linked In Ads and retargeting campaigns.
Collaboration with regional marketing teams to deliver content, monitor the Group’s image consistency in social media and provide substantive support in this area.
Support colleagues in Sales, Product and Service with the creation of social media content to be used on individual personal channels
Collaboration with external entities in content creation, campaign coordination and reporting.
Monitoring results and KPI's along with report analysis.

Data, Analytics and Advertising

Participate in tracking and reporting on online marketing activities related to product marketing, trade fairs and events, and digital marketing, and ensuring that all data is tracked and reported correctly.
Preparing recommendations for operational improvements based on data and analysis.
Maintaining online advertising accounts,, including tracking performance, managing budget, and supporting marketing campaigns.
Conducting online advertising activities, including via Google Advertising, Bing Advertising, online trade/media partner advertising, and supporting social media and other global advertising tools.
Managing and maintain the online advertising budget.
Training colleagues from the Group on: The correct processes for tracking activities and promoting the use of data and analytics and supporting their local advertising activities.
Working with the CRM platform (Salesforce).
Cooperation in the field of marketing automation campaigns.

Your Skills

Experience in a similar position (over a year).
High interest in social media tools and platforms, especially Linked In.
Knowledge of trends in social media.
Editorial skills and the ability to create creative content.
Good skills in using Meta Ads and Linkedin Ads
Knowledge of Meta Business Suite.
Knowledge of SEO principles, trends in content marketing, but also in digital marketing.
Experience in running SEM campaigns and Google Ads campaigns is an advantage.
Well-developed interpersonal communication skills and teamwork.
Openness to change, creativity, initiative in proposing new solutions.
Good work organization and commitment to performed duties.
Very good knowledge of English
Knowledge of German is welcome.
Knowledge of CRM, especially Salesforce, is an additional advantage.
Experience in marketing activities in B2B sector is an additional advantage.