Digital Marketing Campaign Execution Senior Specialist

September 13, 2024

PepsiCo

Kraków

Overview:

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to Pepsi Co employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview

In this role you will be responsible for operational/ project support on execution of digital media campaigns (e.g. coordinate with agencies, facilitate internal stakeholder alignment, etc.), monitoring progress and manage day-to-day project operations, as well as assisting in creating content and influencer marketing campaigns. On top you will be also partnering with the respective Brands Team to make sure the support given to business is stronger, faster, better.

Responsibilities:

Operational/project support on executing digital media campaigns (e.g. coordinate with media and creative agencies, facilitate internal stakeholder alignment, asset deliveries, approvals, etc.)
Influencer marketing project management in close collaboration with marketing teams (manage guidelines, collaborate with influencer agency, approval process…)
Monitor progress and manage day-to-day project operations with agencies (incl. planning management, campaign optimization & execution)
Project management and execution of digital marketing innovations (Consumer engagement platform, email marketing through Sales Force, social media projects, data capture, QR codes…)
Develop media test & learn projects together with the in-house media team and media agency, report findings to relevant stakeholders
Manage the production process of the campaign inputs (e.g., alignment with agencies)

Qualifications:

2-3 years of experience in working in digital marketing area and keeps updated about newest developments in digitalization
Proven project management and organizational skills
Passion for social media (especially influencer marketing) and digital marketing, supported by a good knowledge about the subject.
Ability to manage multiple projects & stakeholders simultaneously and at all levels
Self-starter – ability to manage new processes
Proactive and hands-on, positive mentality
Can bring ideas to life – through communication skills and team work
Loves sharing ideas and ways to improve the activity, not afraid to speak up to share ways to improve processes
Strong attention to detail
Proficiency in English, knowledge of Dutch will be an advantage