Job Summary We are seeking a dynamic and creative Marketing Specialist to join our team at L'atelier du Voyage - Satguru Travel. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our travel packages and services, engage our target audience, and drive sales growth. This role is crucial for expanding our brand presence in the region and enhancing customer loyalty. Key Responsibilities
Develop and execute marketing campaigns across various channels, including social media, email, and traditional advertising.
Create engaging content for social media platforms, newsletters, and promotional materials to attract and retain customers.
Conduct market research to identify travel trends and customer preferences, providing insights for product development.
Collaborate with sales and product teams to design and promote travel packages and special offers.
Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve optimal results.
Build and maintain relationships with travel influencers, local media, and strategic partners to increase brand visibility.
Manage the marketing budget efficiently, ensuring maximum ROI for all activities and campaigns.
Qualifications
Minimum of 1 year of experience in marketing, preferably within the travel industry.
Excellent communication and copywriting skills, with the ability to create compelling marketing content.
Highly organized, creative, and proactive, with a strong attention to detail.
Ability to work independently and as part of a team in a fast-paced environment.