At Pas Xcel, we are redefining education through personalized learning experiences. We are seeking a strategic and creative Social Media Strategist to elevate our founder Yuven’s online presence across Tik Tok and Facebook. Your mission will be to establish Yuven as a thought leader in education, engaging with diverse audiences and driving the growth of his personal brand. Key Responsibilities: 1. Personal Branding Strategy
Develop and execute a comprehensive social media strategy focused on amplifying Yuven’s personal brand across Tik Tok and Facebook.
Craft a consistent narrative that aligns with Yuven’s vision and values, ensuring his messaging resonates across platforms.
2. Content Creation and Management
Lead the production of engaging and authentic content, including short-form videos, stories, reels, and live sessions, that highlight Yuven’s expertise, insights, and personality.
Develop and maintain a content calendar, ensuring regular, high-quality content tailored to the dynamics of each platform.
3. Audience Engagement and Growth
Cultivate and engage with Yuven’s online community, fostering meaningful interactions and building a loyal following across platforms.
Respond to comments, messages, and mentions to maintain active and personal engagement with the audience.
4. Trend Integration and Innovation
Stay updated on the latest trends, challenges, and viral content on Tik Tok, and Facebook.
Creatively integrate these trends into Yuven’s content strategy to increase visibility, relevance, and audience engagement.
5. Performance Analysis and Optimization
Monitor key metrics such as follower growth, engagement rates, video views, and audience sentiment.
Use data-driven insights to continuously refine and optimize social media strategies, maximizing Yuven’s impact online.
6. Collaboration and Partnerships
Identify and pursue opportunities for Yuven to collaborate with influencers, thought leaders, and brands that align with his mission, enhancing his reach and credibility.
7. Team Building and Coordination
Coordinate with freelancers, content creators, or agencies as needed to scale content production and ensure the successful execution of social media strategies.
Key Skills and Qualifications: 1. Proven Experience:
Demonstrated success with at least 2 years in building and managing personal brands on Tik Tok and Facebook, particularly for thought leaders or public figures.
2. Strategic and Creative Vision:
Strong understanding of how to craft compelling narratives and create content that resonates with diverse audiences.
3. Engagement Expertise:
Experience in growing and nurturing an engaged online community, with a deep understanding of authentic interaction on social media.
4. Trend Savvy:
Ability to quickly identify and leverage emerging trends on Tik Tok and Facebook to keep Yuven’s content fresh and engaging.
5. Analytical Skills:
Proficiency in using social media analytics to inform strategy, measure success, and drive continuous improvement.
6. Leadership:
Ability to coordinate with and manage freelancers or external partners, fostering a collaborative and innovative work environment.
Why Join Pas Xcel?
Innovative Environment: Be part of a team that is redefining education and empowering learners worldwide.
Impactful Work: Play a critical role in shaping the online presence of a thought leader in education.
Growth Opportunities: Expand your skills and career as we grow together in the dynamic field of digital and social media strategy.
If you’re passionate about social media, personal branding, and have a knack for turning leaders into influencers, we’d love to hear from you! Job Type: Full-time Pay: RM3,000.00 - RM5,000.00 per month Benefits: