Job Opportunities in Malaysia


September 19, 2024

Pasxcel Academy

Johor Bahru

FULL TIME


Social Media Strategist

At Pas Xcel, we are redefining education through personalized learning experiences. We are seeking a strategic and creative Social Media Strategist to elevate our founder Yuven’s online presence across Tik Tok and Facebook. Your mission will be to establish Yuven as a thought leader in education, engaging with diverse audiences and driving the growth of his personal brand.
Key Responsibilities:
1. Personal Branding Strategy
  • Develop and execute a comprehensive social media strategy focused on amplifying Yuven’s personal brand across Tik Tok and Facebook.
  • Craft a consistent narrative that aligns with Yuven’s vision and values, ensuring his messaging resonates across platforms.
2. Content Creation and Management
  • Lead the production of engaging and authentic content, including short-form videos, stories, reels, and live sessions, that highlight Yuven’s expertise, insights, and personality.
  • Develop and maintain a content calendar, ensuring regular, high-quality content tailored to the dynamics of each platform.
3. Audience Engagement and Growth
  • Cultivate and engage with Yuven’s online community, fostering meaningful interactions and building a loyal following across platforms.
  • Respond to comments, messages, and mentions to maintain active and personal engagement with the audience.
4. Trend Integration and Innovation
  • Stay updated on the latest trends, challenges, and viral content on Tik Tok, and Facebook.
  • Creatively integrate these trends into Yuven’s content strategy to increase visibility, relevance, and audience engagement.
5. Performance Analysis and Optimization
  • Monitor key metrics such as follower growth, engagement rates, video views, and audience sentiment.
  • Use data-driven insights to continuously refine and optimize social media strategies, maximizing Yuven’s impact online.
6. Collaboration and Partnerships
  • Identify and pursue opportunities for Yuven to collaborate with influencers, thought leaders, and brands that align with his mission, enhancing his reach and credibility.
7. Team Building and Coordination
  • Coordinate with freelancers, content creators, or agencies as needed to scale content production and ensure the successful execution of social media strategies.
Key Skills and Qualifications:
1. Proven Experience:
  • Demonstrated success with at least 2 years in building and managing personal brands on Tik Tok and Facebook, particularly for thought leaders or public figures.
2. Strategic and Creative Vision:
  • Strong understanding of how to craft compelling narratives and create content that resonates with diverse audiences.
3. Engagement Expertise:
  • Experience in growing and nurturing an engaged online community, with a deep understanding of authentic interaction on social media.
4. Trend Savvy:
  • Ability to quickly identify and leverage emerging trends on Tik Tok and Facebook to keep Yuven’s content fresh and engaging.
5. Analytical Skills:
  • Proficiency in using social media analytics to inform strategy, measure success, and drive continuous improvement.
6. Leadership:
  • Ability to coordinate with and manage freelancers or external partners, fostering a collaborative and innovative work environment.
Why Join Pas Xcel?
  • Innovative Environment: Be part of a team that is redefining education and empowering learners worldwide.
  • Impactful Work: Play a critical role in shaping the online presence of a thought leader in education.
  • Growth Opportunities: Expand your skills and career as we grow together in the dynamic field of digital and social media strategy.
If you’re passionate about social media, personal branding, and have a knack for turning leaders into influencers, we’d love to hear from you!
Job Type: Full-time
Pay: RM3,000.00 - RM5,000.00 per month
Benefits:
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development
  • Work from home
Schedule:
  • Monday to Friday
Supplemental Pay:
  • Performance bonus
  • Yearly bonus

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