Public Relations PR Manager (travel & lifestyle PR)
The Account Manager’s role is to assist and support the day to day running of client campaigns and the successful operation of the office. The Account Manager position is expected to serve as a primary, day-to-day client contact, is able to provide support for multiple accounts, and can manage the flow of work and information to the rest of the account team, and to the client. The Account Manager must maintain a thorough understanding of their client’s business and industry, whilst also understanding how to translate that knowledge into solid public relations counsel to different levels of client contacts. They will be capable of implementing strategic plans for clients in conjunction with more junior and senior team members as well as being proactive, energetic and ideas driven. This Account Manager’s key focus is on developing his/her proficiency and the necessary skills set to become a successful PR practitioner. This skills set includes, writing, communications and leadership skills. Primary Responsibilities Client
Serve as day-to-day client contact
Plan and implement client’s PR programmes whilst also helping to manage client information sharing
Manage multiple projects for various clients within the corporate spectrum, from conception to completion, with the help of senior staff members
Proactively generate new ideas and opportunities for clients whether related to media, advocacy, or other
Meet with clients as a consultancy representative, either with senior staff members or if necessary alone, and be competent and knowledgeable enough about client accounts to offer advice, guidance and updates on recent account activities
Provide client counsel on tactical account matters, linked to strategic plans
Draft client communications with competence and maintain high quality at all times
Project manage campaigns: develop timetables, set deadlines for clients and oversee all aspects of major events
Ensure account plans for each client are maintained with all current and relevant information concerning client and campaign
To help compile and distribute monthly / quarterly reports on our activities for our clients
Media Relations
Research, draft and develop message led media materials for client accounts
To undertake proactive media pitching
Work with the Managing Director to coordinate executive interviews, media events and press conferences
To help in the organisation of press functions and press trips
To research any third party information on behalf of clients
Qualify and manage media enquiries and work with media to secure beneficial results for clients
Pitch proactive media opportunities for clients, to top tier Singapore and regional media targets – business and consumer media
Generate story ideas for clients and build topical media angles
Illustrate a sound understanding of industry issues that directly and indirectly affect clients
Design media strategies to suit client needs; identify media trends; place stories and arrange successful, on message media interviews
Manage external media vendors where necessary
Illustrate capacity for research and on-going relationship building with key media targets
Account growth
Illustrate drive and willing to pursue opportunities for account growth
Develop and manage new business proposals with support from Managing Director including strategic planning, and tactical activation of new accounts
To undertake any other duties requested by the Managing Director
Job Type: Full-time Pay: RM6,000.00 - RM13,000.00 per month Benefits: