Job Opportunities in Malaysia

Position Title

Report To

Position Summary

Key Accountability

• Develop and Implement Marketing Strategies & Campaigns that promotes the business , engagement, conversions and repeat bookings through various online and offline channels
• Lead and guide team to define the campaign objectives , strategies, KPI , target segments to drive lead generation and sales
• Oversea the design and execution of user journey for the trigger of Email Marketing, personalisation business rules for loyalty members and guests
• Experiment with a variety of organic and paid acquisition channels to drive conversions and acquisition, including A/B testing and other optimization strategies to maximize website performance.
• Partner with creative teams, internal stakeholders, and external agencies and vendors to ensure efficiency of marketing initiatives, campaigns and optimization of budgets.
• Manage and analyze customer feedback to improve service offerings and marketing tactics.
• Monitor and analyze digital marketing performance using tools like Adobe Analytics, Google Analytics and social media insights.
• Prepare regular reports on campaign effectiveness and ROI.
• Optimize website content and structure for search engines to improve organic search rankings.
• Manage Pay per click (PPC) campaigns, including keyword research, ad creation, and performance tracking.
• Implement and manage website enhancements to improve user experience and conversion rates.
• Conduct
• Evaluate and optimize marketing and pricing strategies for products and services on the platform.
• Analyse market trend and prepare marketing forecast.
• Develop, track and manage marketing budgets and track ROI to ensure maximum efficiency and effectiveness of marketing spend.

Qualification & Working Experience

• Degree in Marketing, Finance or Business Administration with 6-7 years work experience in Business Revenue, Digital Marketing, Marketing

Area of Experience

• Strategy Planning, Data Analytics, Marketing, Advertising, Media, Performance Media, Performance Marketing

Personality Traits

• Budget management skills and proficiency.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies marketing, media, design, production etc.
• Highly goal-oriented individual and have excellent communication skills.
• Possess excellent analytical skills and leverage data, metric, analytics, and consumer behaviour trend to drive actionable insights and recommendations.
• Knowledgeable in marketing strategies, channels, branding, performance, finance, and sales.