Job Opportunities in Malaysia


September 12, 2024

EMZI HOLDING SDN BHD

Sungai Petani

FULL TIME


Executive Campaign Planner (Digital Marketing)

To be informed that this position for our HQ, EMZI Holding Sdn Bhd.
POSITION SUMMARY:
The Executive Digital Campaign Planner is responsible for crafting and executing strategic digital marketing campaigns that align with the company's overall business objectives. This role requires a deep understanding of digital channels, data-driven decision-making, and the ability to optimize campaigns for maximum effectiveness. The Executive Digital Campaign Planner will work closely with cross-functional teams to deliver cohesive, high-impact campaigns, while managing budgets, analyzing performance metrics, and providing insights to senior leadership. The ideal candidate is a strategic thinker with strong analytical skills and a proven track record of driving successful digital marketing initiatives.
PRIMARY RESPONSIBILITES:
Key Responsibilities:
Manage Analyse & Campaign Strategy:
· Define clear campaign objectives aligned with marketing goals (e.g., lead generation, brand awareness, sales).
· Conduct in-depth research to identify and segment the target audience based on demographics, behavior, and preferences.
· Analyze competitor strategies and market trends to differentiate and position the campaign effectively.
· Propose campaign strategies that allocate resources for different aspects such as design, content, etc.
· Propose and get feedback from Head of Department, and make amendments if necessary.
Manage Approval & Verification:
· Review and verify all documentation related to campaign adhere to brand guidelines and maintain consistency across various channels.
· Verify campaign and marketing materials comply with industry regulations, company standards, and legal requirements.
· Verify accuracy of content, including product information, messaging, and promotional offers.
· Provide feedbacks to staff and monitor amendments and improvements made by the team.
Manage Reporting:
· Create KPIs for lead generation campaign, e.g. conversion rates, click-through rates, and qualified leads.
· Collect data from team members and analyze effectiveness of strategies, messaging, and channels used.
· Prepare summary reports for campaign performance, highlighting successes, challenges, and areas for improvement.
· Submit and present report to Head of Department and discuss campaign insights to improve strategies.
Manage Meeting:
· Review meeting agenda and gather necessary information from staff.
· Create visual aids or presentation materials such as slides, charts, graphs etc to support discussion.
· Provide team update, customer relation data, etc.
QUALIFICATIONS/EXPERIENCE/SPECIAL REQUIREMENTS:
Job Requirements:
1. Educational Qualifications:
· Bachelor’s degree in Digital Business, Business Studies, International Business, E-Commerce and etc related to Business.
2. Experience:
· A minimum of 1 years of experience in a similar role, preferably within Digital Business experience.
· Experience in dealing with social media, digital platform and others related to it.
3. Skills and Competencies:
· In-depth knowledge of digital business.
· Excellent organizational and multitasking abilities.
· Strong communication skills, both written and verbal.
· High attention to detail and accuracy.
· Ability to work independently and make informed decisions.
· Proficiency in data analyst, data merging, covert data into report and graph.
4. Behavioral Attributes:
· Integrity and professional ethics.
· Discretion and confidentiality in handling sensitive information.
· Strong interpersonal skills to build relationships with other staff.
Job Type: Full-time
Pay: RM1,800.00 - RM2,000.00 per month

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