Job Opportunities in Kuwait
September 3, 2024
Boutiqaat.com
Ḥawally
FULL TIME
Assistant Manager - Content Marketing
Job Summary:
The ideal candidate will be responsible for developing and executing a comprehensive content strategy that aligns with our brand vision and drives engagement across all digital marketing and CRM platforms. This role requires a strategic thinker with strong project management skills, a keen eye for detail, and the ability to collaborate effectively with internal and external stakeholders. The Assistant Manager will also play a crucial role in ensuring the quality and consistency of all content, supporting brand marketing efforts, and enhancing online PR initiatives.
Key Responsibilities:
➔ Content Strategy Development:
◆ Develop and implement a content strategy that supports the overall marketing objectives and enhances customer engagement.
◆ Identify content trends, audience preferences, and emerging platforms to refine and adapt content strategies accordingly.
◆ Work closely with the Digital Marketing and CRM teams to align content initiatives with broader marketing campaigns and customer relationship goals.
➔ Content Planning & Execution:
◆ Create and maintain a content calendar that includes scheduling, production timelines, and delivery deadlines across all platforms.
◆ Oversee the creation of compelling, high-quality content for various digital marketing channels, including social media, email marketing, website, blogs, and CRM campaigns.
◆ Ensure content consistency, accuracy, and adherence to brand guidelines across all platforms.
➔ Content Quality Assurance (QA):
◆ Review and approve all content before publication to ensure it meets the highest standards of quality, relevance, and brand alignment.
◆ Conduct regular audits of content performance and make data-driven recommendations for improvements.
◆ Implement and maintain processes for content review, feedback, and iteration.
➔ Collaboration & Stakeholder Management:
◆ Collaborate with internal teams, including Business, Creative, Brand Marketing, and IT, to align content initiatives with business goals.
◆ Work closely with external partners, such as agencies and influencers, to execute content strategies and campaigns.
◆ Facilitate cross-functional discussions to ensure cohesive content strategies and execution across various marketing channels.
➔ Brand Marketing & Online PR:
◆ Support brand marketing initiatives through content creation, storytelling, and campaign activation.
◆ Manage online PR efforts, including influencer partnerships, press releases, and media outreach to enhance brand visibility.
◆ Monitor and respond to public perceptions of the brand online, ensuring a positive and consistent brand image.
➔ Performance Analysis & Reporting:
◆ Track and analyze content performance metrics across digital platforms to measure effectiveness and ROI.
◆ Prepare and present regular reports on content performance, insights, and recommendations to senior management.
◆ Continuously optimize content strategies based on data-driven insights and market trends.
Qualifications:
● Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
● 4+ years of experience in brand, content marketing, digital marketing, or a similar role.
● Strong understanding of content strategy, digital marketing channels, and CRM platforms.
● Excellent written and verbal communication skills, with a keen eye for detail.
● Proficiency in content management systems (CMS), social media management tools, and analytics platforms.
● Ability to manage multiple projects simultaneously and meet tight deadlines.
● Creative thinker with a passion for storytelling and brand building.
● Experience in managing external partners, such as agencies and influencers, is a plus.
Personal Attributes:
● Strong organizational and project management skills.
● Collaborative and team-oriented with excellent interpersonal skills.
● Results-driven with a proactive approach to problem-solving.
● Adaptable and open to change in a fast-paced environment.
Job Type: Full-time
The ideal candidate will be responsible for developing and executing a comprehensive content strategy that aligns with our brand vision and drives engagement across all digital marketing and CRM platforms. This role requires a strategic thinker with strong project management skills, a keen eye for detail, and the ability to collaborate effectively with internal and external stakeholders. The Assistant Manager will also play a crucial role in ensuring the quality and consistency of all content, supporting brand marketing efforts, and enhancing online PR initiatives.
Key Responsibilities:
➔ Content Strategy Development:
◆ Develop and implement a content strategy that supports the overall marketing objectives and enhances customer engagement.
◆ Identify content trends, audience preferences, and emerging platforms to refine and adapt content strategies accordingly.
◆ Work closely with the Digital Marketing and CRM teams to align content initiatives with broader marketing campaigns and customer relationship goals.
➔ Content Planning & Execution:
◆ Create and maintain a content calendar that includes scheduling, production timelines, and delivery deadlines across all platforms.
◆ Oversee the creation of compelling, high-quality content for various digital marketing channels, including social media, email marketing, website, blogs, and CRM campaigns.
◆ Ensure content consistency, accuracy, and adherence to brand guidelines across all platforms.
➔ Content Quality Assurance (QA):
◆ Review and approve all content before publication to ensure it meets the highest standards of quality, relevance, and brand alignment.
◆ Conduct regular audits of content performance and make data-driven recommendations for improvements.
◆ Implement and maintain processes for content review, feedback, and iteration.
➔ Collaboration & Stakeholder Management:
◆ Collaborate with internal teams, including Business, Creative, Brand Marketing, and IT, to align content initiatives with business goals.
◆ Work closely with external partners, such as agencies and influencers, to execute content strategies and campaigns.
◆ Facilitate cross-functional discussions to ensure cohesive content strategies and execution across various marketing channels.
➔ Brand Marketing & Online PR:
◆ Support brand marketing initiatives through content creation, storytelling, and campaign activation.
◆ Manage online PR efforts, including influencer partnerships, press releases, and media outreach to enhance brand visibility.
◆ Monitor and respond to public perceptions of the brand online, ensuring a positive and consistent brand image.
➔ Performance Analysis & Reporting:
◆ Track and analyze content performance metrics across digital platforms to measure effectiveness and ROI.
◆ Prepare and present regular reports on content performance, insights, and recommendations to senior management.
◆ Continuously optimize content strategies based on data-driven insights and market trends.
Qualifications:
● Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
● 4+ years of experience in brand, content marketing, digital marketing, or a similar role.
● Strong understanding of content strategy, digital marketing channels, and CRM platforms.
● Excellent written and verbal communication skills, with a keen eye for detail.
● Proficiency in content management systems (CMS), social media management tools, and analytics platforms.
● Ability to manage multiple projects simultaneously and meet tight deadlines.
● Creative thinker with a passion for storytelling and brand building.
● Experience in managing external partners, such as agencies and influencers, is a plus.
Personal Attributes:
● Strong organizational and project management skills.
● Collaborative and team-oriented with excellent interpersonal skills.
● Results-driven with a proactive approach to problem-solving.
● Adaptable and open to change in a fast-paced environment.
Job Type: Full-time
We regret to inform you that this job opportunity is no longer available
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