Job Opportunities in Israel
October 11, 2024
Diageo
Associate Brand Manager, Ketel One Trademark
Job Description :
Associate Brand Manager – Ketel One Trademark
Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!
Ketel One is a leader in Vodka category with a robust portfolio of winning products, a reputation as the bartender's top choice for a cocktail, and a legacy of quality and excellence. Ketel One is a joint venture and Diageo works collaboratively in partnership with the Nolet family who has over 335 years of distilling experience and created Ketel One Vodka in their distillery in Schiedam, Holland. Ketel One remains a key growth driver for Diageo with the U.S. being the largest market globally.
Key Responsibilities
- Lead Ketel On-Premise programming and initiatives including coordinating with Ketel One local ambassadors, developing necessary tools and resources to support this priority channel for the brand.
- Manage key trade engagement activations (Tales of the Cocktail, World Class, etc.) to maintain strong presence and engagement with bartenders and bars Ketel One must lead.
- Lead activation of existing sports partnerships and assets, and developing the strategy for the future on where we play, how we show-up, and how we tie it to our brand purpose.
- Partner with the Pre-Mix team to advance the brand’s push into Ready to Serve cocktails through the Ketel variants and innovation in the Cocktail Collection
- Responsible for the ideation, creation, and launch of VAP projects across total Trademark
- Deliver best in class performance reporting that educates the broader Ketel One JV on the brand’s trajectory and unlocks valuable insights that can unlock new growth potential
- Manage the total Trademark budget from the annual budgeting process to monthly maintenance to year-end closing.
- Responsible for M&E on key activities and working with Consumer Planning/finance.
- Collaborate closely with key members of GBT & cross functional internal teams.
- Collaborate and support the other members of the brand team and local Lead Brands teams on execution of key programs and initiatives.
Experience
- 5 years marketing experience in consumer marketing and undergraduate degree or equivalent experience required.
- Knowledge and passion for the US Malt & Alcohol industry and competitive dynamics.
- MBA and/or agency background and/or CPG or Beverage Alcohol experience preferred.
- Strong partnership management and communication skills to effectively collaborate with the GBT and the Nolet Family that make up the Ketel One JV.
- Strong leadership, problem solving, partner engagement and decision-making skills.
- Ability to demonstrate consumer insight, creativity, and flair to generate ideas and plans to step-change brand growth on a long-term basis.
- Ability to motivate agency partners to think boldly and inspire internal partners to increase activation on Ketel One in their accounts and markets.
- Ability to analyze data and specific market information while recommending business action steps
- Excellent multi-tasker who holds themselves to a world class standard of output and demonstrates a relentless desire to deliver the best performing marketing programs.
- Prior experience of working cross-functionally with multiple functions building strong working relationships.
- Experience managing agencies.
- Excellent written and oral communication skills.
Worker Type :
Regular
Primary Location:
3WTC
Additional Locations :
Job Posting Start Date :
2024-10-11
Salary Range:
Minimum Salary:
$93150
Maximum Salary:
$155250
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
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