Position Title: Social Media Executive Type: Full-time Reports To: Marketing Director About Realatte Ventures: Realatte Ventures is a dynamic and forward-thinking real estate technology company. Wespecialize in providing innovative solutions that bridge the gap between property developers and prospective buyers, enhancing the real estate experience through cutting-edge technology. Our team is passionate about transforming the real estate landscape and committed to delivering exceptional value to our clients and stakeholders. Job Overview: Realatte Ventures is seeking a creative and strategic Social Media Manager to join our marketing team. The Social Media Manager will be responsible for developing, implementing, and managing our social media strategy to increase our online presence andimprove our marketing and sales efforts. The ideal candidate is a highly motivated individual with experience and a passion for designing and implementing content strategy, creating relevant content, blogging, community participation, and leadership. Website: www.realatte.com Key Responsibilities:
Develop and Implement Social Media Strategy
Create comprehensive social media strategies aligned with business goals.
Set specific objectives and report on ROI.
Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
Collaborate with other teams, such as marketing, sales, and customer service, to ensure brand consistency.
Create editorial calendars and syndication schedules.
Social Media Campaigns: Plan and execute paid social media campaigns, including budget planning, content ideation, and implementation schedules.
Monitor and analyze performance metrics and suggest improvements.
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
Build and maintain relationships with customers, industry professionals, and influencers.
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Conduct competitive research, platform determination, benchmarking, messaging, and audience identification.
Analyze social media insights to guide future campaigns and strategies.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven working experience in social media marketing or as a Digital Media Specialist. Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Demonstrable social networking experience and social analytics tools knowledge. Adequate knowledge of web design, web development, CRO, and SEO
Knowledge of online marketing and a good understanding of major marketing channels.
Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
Fluency in English.
Preferred Qualifications:
Experience in the real estate industry or technology sector.
Proficiency in Adobe Creative Suite or other media editing software.
Certification in Google Analytics or related social media tools.