Keyword Research & Analysis: Conduct thorough keyword research to identify opportunities and improve search rankings.
On-page SEO Optimization: Optimize website content, meta tags, images, and URLs for search engines. Implement technical SEO changes like improving site speed, schema markup, and crawlability.
Content Strategy: Work closely with content writers to ensure that all content is SEO-friendly, relevant, and engaging. Suggest topics based on keyword research and SEO performance data.
Off-page SEO: Develop and execute off-page strategies such as link-building campaigns, outreach, and partnerships to improve domain authority and backlinks.
SEO Audits: Regularly perform comprehensive SEO audits of the website and take corrective actions to resolve any identified issues.
Competitive Analysis: Monitor competitors’ SEO performance, analyze gaps, and recommend strategies to outperform them in organic search.
Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor performance, track KPIs, and generate reports on SEO campaigns and initiatives.
Stay Updated: Keep up with the latest SEO trends, algorithm changes, and best practices to ensure compliance and enhance website visibility.
Requirements:
Proven experience as an SEO Executive or similar role (1-3 years of experience preferred).
Strong understanding of search engine algorithms, ranking factors, and key SEO practices.
Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).
Experience with on-page SEO, technical SEO, and off-page SEO strategies.
Solid understanding of HTML, CSS, and Java Script as they pertain to SEO.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication skills and attention to detail.
Familiarity with content management systems (CMS) like Word Press or Shopify is a plus.