Ø Should have proper knowledge to Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaign. Ø Candidate should be aware of Bidding in online auctions using Google Ad Words and other systems to place adverts in the sponsored listings when users search for specific keywords. Ø Knowledge of optimizing landing pages for search engine quality score. Ø Able to monitor campaign results, analyze key metrics, and optimize click-through conversion rates. Ø Should be able to manage campaign Budget. Ø Excellent in Search Engine Marketing (SEM) and Paid Search (PPC). Ø Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Ø Experience in working with popular PPC ad platforms (Ad Words, Yahoo, Bing). Ø Ability to effectively do multi-task in a deadline driven atmosphere. Ø Excellent analytical, organizational, project management and time management skills. Ø Ad Words / Bing certification is a plus. Job Types: Full-time, Permanent, Volunteer Benefits:
Health insurance
Provident Fund
Schedule:
Day shift
Monday to Friday
Morning shift
Night shift
Supplemental Pay:
Shift allowance
Yearly bonus
Ability to commute/relocate:
Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)