As a Performance Marketing Specialist, you will be responsible for developing and executing data-driven marketing campaigns that enhance our brand visibility and drive sales. You will work closely with cross-functional teams to optimize performance across various digital channels. Role & Responsibilities:
Plan, execute & optimise of paid marketing campaigns across various platforms such as Google Ads, Facebook Ads, and ads on marketplaces (Myntra, Tata Cliq, Nykaa, Ajio, Amazon etc).
Analyze campaign performance data to identify insights, trends, and areas for improvement.
Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders, providing actionable recommendations for ongoing optimization.
Manage and allocate the marketing budget effectively to maximize ROI and meet or exceed performance targets.
Identify trends across social media & use the same for campaigns.
Collaborate with influencers to create reels that deliver higher ROAs.
You may be required to contribute in social media or brand management initiates of the brand.
Job Type: Full-time Pay: ₹35,000.00 - ₹50,000.00 per month Benefits: