The Area Sales Manager is responsible for the overall operation of the business in the branch. This includes achieving the predetermined sales and collection targets, expanding the channel to spread the availability of the brand and guide the team towards the overall objective of the Business/Company. He is also a Profit center head and ensures that the working capital parameters are adhered to.
Accountabilities
Responsibilities
Authorities
Finance Knowledge
Understand and analyse the financial details that get into the Balance Sheet and Profit and Loss statement of the Company.
Payment terms
Discount structure
MOQ decision
Implementing strategies
Understand the company strategies thinking through market realities, fine-tuning and make the strategy work for better results.
Delivery schedule
Freight Charges
Inspection at factory
Managing Channel Partners
Review, monitor and plan the development of Channel Partners through training and feedback. Make them perceive ASM to be a Trusted advisor.
Despatch as per credit availability
Product mix
Being proactive
Anticipate concerns and challenges of customers, channel partners and provide solutions even before the problem arises.
Despatch in lots
Despatch at site
Despatch in cut length
Market knowledge
Anticipate the changes in market to proactively equip the team.
Team meeting on regular interval for feedback and sharing market knowledge
Team development skills
Identify the strengths and weaknesses of the team, developing them to perform not just to achieve today’s results, but also to equip them to achieve future results.
Monitoring, guiding and directing the team members
Building relationships
Measure and build relationships with customers, channel partners, influencers and other stakeholders
Organizing meets for Contractors, Builders, consultants and Govt departments