The Digital Communications Intern will play a vital role in supporting the communications function within Teach For India Kolkata. As a Communications Intern, you will design creatives, execute social media campaigns, and support outreach efforts. This is an opportunity to contribute to educational equity and make a lasting impact.
This is a full-time, paid internship. Internship Duration: 3 months.
Team Overview
The National Communications team and Team in Kolkata at Teach For India consider themselves the custodians of the brand. They handle everything related to brand communications, marketing, events, PR, design, merchandising, or any element that authentically captures what Teach For India stands for. They innovate, create, and optimize every aspect of communication in the hope that they can inspire an entire collective of changemakers to provide an excellent education to all children. Daily, you collaborate and thought partner to come up with new ideas to generate creative content and publish it across digital media, listen to stories and capture them across formats, and think of all the platforms you can tap into to amplify these inspiring stories and design activations to immerse people in the Teach For India experience.
Responsibilities
1. Content Creation: Curate and write compelling stories for Digital Platforms featuring Fellows, Students, Alumni, and Donors that showcase the impact of Teach For India.
2. Monthly Content Planning: Develop and implement monthly content calendars that align with regional goals and resonate with our target audience.
3. Campaign Execution: Plan and execute social media campaigns that enhance regional brand awareness and engagement, focusing on promoting Teach For India Kolkata events.
4. Brand Narrative: Strategically build regional brand narratives for Kolkata, aligning them with the overall national brand. Ensure consistency and relevance in messaging.
5. Classroom and Event Coverage: Visit key events and classrooms to capture first-hand stories, experiences, and moments that highlight the impact of Teach For India. Translate these experiences into compelling content for digital platforms.
6. Analytics and Reporting: Regularly monitor and analyze digital media analytics, providing insights and recommendations for continuous improvement. Prepare and document monthly reports on key performance indicators
Minimum Qualifications, Experiences and Expectations
Enrolled in or recently completed a degree in Communications, Marketing, or a related field. Knowledge of using design tools is an add-on.
Strong written and verbal communication skills.
Ability to create compelling visuals and photographs
Familiarity with social media platforms and trends.
Creativity and ability to think strategically.
Proactive and detail-oriented.