Job description Position Overview: We are seeking a creative and detail-oriented Packaging and Graphic Designer to join our team. This role involves evaluating market trends, conceptualizing packaging designs, and creating compelling graphics for a variety of marketing materials. You will play a key role in shaping the visual aspects of our packaging and promotional content, ensuring alignment with brand identity and product goals. Key Responsibilities:
Market Evaluation & Analysis: Evaluate market trends and analyze similar packaging designs to identify opportunities for innovation and differentiation.
Concept Development: Brainstorm and develop packaging ideas using hand sketches, verbal cues, words, and design software to create functional and aesthetically pleasing packaging solutions.
Packaging Mock-Ups: Select the most promising design ideas and create detailed packaging mock-ups to visualize and test the concepts.
Material Selection: Identify suitable packaging materials and conduct feasibility studies to ensure functionality, durability, and cost-effectiveness.
Design & Layout: Develop the overall design and layout for packaging campaigns, ensuring consistency with brand identity and product specifications.
Style Guide Creation: Create and execute a style guide for artwork to maintain a cohesive visual language across all packaging and marketing materials.
Ad Copy & Graphics: Design ad copies, social media banners, posts, and creative ads to enhance brand visibility and engagement.
3D Concept Development: Design and develop 3D concepts for new product lines, including creating and refining 3D models and visualizations.
Existing Design Improvement: Review and improve existing 3D designs and product packaging to enhance visual appeal and functionality.
Collaboration: Work closely with graphic designers, copywriters, and other team members to finalize packaging text and graphics, ensuring accuracy and alignment with the campaign goals.
Qualifications:
Proven experience in graphic design with a strong portfolio showcasing relevant work.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design software.
Experience with 3D design software, including CAD or Auto CAD.
A keen eye for aesthetics, details, and a strong understanding of design principles.
Excellent communication skills with the ability to articulate design concepts and collaborate effectively.
Ability to work methodically, manage multiple projects, and meet deadlines in a fast-paced environment.
Education & Experience:
Bachelor’s degree in Graphic Design, Industrial Design, or a related field.
Minimum of 2 years of experience in graphic and packaging design.
Experience with packaging design and 3D modeling is required.
Job Type: Full-time Pay: ₹11,209.29 - ₹50,337.58 per month Education: