Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Maintaining our social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns.
Identify trends and insights, and optimize spend and performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Design and create visually engaging graphics for digital marketing campaigns, including social media posts, email newsletters, website banners, and other promotional materials.
Develop and produce high-quality video content for various platforms, including promotional videos, tutorials, and social media snippets.
Collaborate with the marketing team to conceptualize and execute creative visual content that aligns with brand messaging and campaign goals.
Edit and optimize video content for different formats and platforms, ensuring adherence to brand guidelines and best practices.
Use graphic design software (e.g., Adobe Creative Suite) and video editing tools (e.g., Adobe Premiere, Final Cut Pro) to produce compelling visual assets.