Job Description: We are looking for a Digital Marketing Executive for K2 digital marketing agency who will be leading and owning the brand with digital marketing solutions for clients across various categories, and shall be the core member of our fast-growing team at K2 digital marketing agency.
Should be capable of developing Brand campaigns for clients
Conduct competitive research to identify our strengths and weaknesses
Design Promotional campaigns for new products and market
Develop our Social Media Strategy.
Analyse Market trends and identify new opportunities and challenges.
Good understanding of Branding and brand building models and methods.
Strong understanding of Pan India markets across a wide range of categories.
More than capable to develop relevant Brand strategies in context to various verticals of the firm
Gather feedback from sales and analyse consumer behavior to define our company's Brand positioning.
Assess the performance of our advertising campaigns and events.
Craft our differentiation strategy.
Experience in developing and implementing digital marketing strategies
Good knowledge and experience with online marketing tools and best practices
Experience with SEO / SEM, Google Analytics, Critical thinker and problem-solving skills
You will play a vital role in growing our business, customer base, and improving user experience
Handling social media posts Conceptualising and promoting the content on social media, creating strategies to engage customers/users.
Preparing reports of social media campaigns- responsible for creating detail report on the response of campaigns on social media.
Manage the paid digital marketing channels including Linked In, Google, Facebook, Instagram, twitter, etc and drive quality traffic.
Set targets to increase brand awareness and increase customer engagement monitor, track, analyse and report on performance on social media.
Qualifications:
Candidates should have good communication skills
Graduation from any recognized university
Certification/Diploma in digital marketing will be preferred