Job Overview: We are looking for a Digital Marketing Assistant to join our marketing team. The ideal candidate will manage our e-commerce accounts (Amazon, Flipkart, etc.), handle social media platforms, and execute digital marketing campaigns. You will assist in maximizing sales growth and brand visibility across these platforms, ensuring excellent customer engagement and optimized product listings. Key Responsibilities:
E-Commerce Management:
Manage and optimize product listings on Amazon, Flipkart, and other e-commerce platforms.
Perform keyword research, optimize titles, descriptions, and images for better search visibility.
Monitor and analyze sales performance, pricing strategies, and competitor activity.
Handle customer queries, reviews, and ratings on e-commerce platforms to improve customer satisfaction.
Coordinate with the logistics and inventory teams to ensure stock availability.
Social Media Marketing:
Assist in managing social media accounts (Facebook, Instagram, Linked In, etc.) for brand promotion and engagement.
Create and curate engaging content for social media posts, stories, and ads.
Monitor social media channels and respond to comments/messages promptly.
Analyze performance metrics and provide recommendations for improvement.
Develop and execute social media campaigns to increase traffic and conversions.
Digital Marketing Campaigns:
Assist in planning and executing digital marketing campaigns such as PPC, email marketing, and influencer collaborations.
Track the performance of online marketing efforts using Google Analytics, Facebook Insights, etc.
Collaborate with the marketing team to align e-commerce and social media strategies.
Reporting:
Generate weekly/monthly performance reports on e-commerce platforms and social media efforts.
Provide actionable insights based on data analysis to optimize campaigns.