Job Title
Customer Sales Executive – Foods
Reports to
Area Sales Manager
Organization / Function
Commercial Unit
Level
L02
General Purpose (Job Overview)
CE handles single/multiple distributors ranging over different scale of business. He is the representation of Pepsi Co in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Key Metrics
Sec Value Achievement Vs. Plan
Outlets/Distribution Addition
Range Selling (Including focus on innovation)
%age Outlet billed
Order Cancellation Rate
Responsibilities:
Main Responsibilities & Tasks
Market
Delivering Secondary monthly targets and Gross Revenue growth
Planning routes efficiently to increase productivity
Increase Net Distribution by increasing number of outlet served
Increases Weighted Distribution by increasing SKU count in existing outlets
Ensuring stock availability and Rack Execution as per planogram
Relationship building in the market to maximize customer satisfaction
Training & Communication
One-on-One training of PSRs to develop business understanding & sales capability
Monthly target setting for each salesmen
Works with salesmen in market to coach him/her on market execution
Monitors salesmen performance using regular sales reports
Communicates incentives and motivates salesmen to achieve targets
Distributor
Distributor/Hub/Spokes appointment and retirement for territories
Managing DB health (ROI) by ensuring adherence to Joint Business plan
Jointly responsible for recruitment and retention of sales representatives
Minimizing expiry/stales by ensuring FIFO and stacking norms of products
Tracking correct and timely delivery of orders in the market
Ensuring food compliance of every distributor
Facilitating development of distributor on Pepsi Co sales competencies
Qualifications:
Key Capabilities / Competencies
Competencies
Knowledge
1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model
Skills
1. Negotiation 2. Communication 3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving
Key Interfaces
Internal
Area Sales Manager Market Development Manager Sales Development Manager Revenue Manager Supply Chain Manager Unit Finance Manager Unit HR Manager
External
Customers Distributors Salesmen | 3rd Party
Qualifications
Any under graduation
Post Graduation (Tier 2/3 College)
Preferable MBA
Experience
2 Years
FMCG/ Similar Sales
and Distribution
We regret to inform you that this job opportunity is no longer available