Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing, Commercial and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Key performance indicators:
Market share & market share growth.
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements.
Minimum Requirements:
University degree in Life Sciences /or Business Administration
MBA or Master’s in Marketing/Sales/ Business Administration
Minimum 5 years of experience in the health care or pharmaceutical industry
Experience in the TA of Hematology
Experience of at least 2 years in Marketing
Fluency in English, both in verbal and written communications
Strong commercial acumen of the health care/ pharmaceutical environment
Strategic and analytical thinking, with the ability to identify and exploit opportunities
Keen on new technologies and familiar with digital marketing strategieσ
Collaborative spirit and communication skills
Skills:
Agility.
Asset Management.
Commercial Excellence.
Cross-Functional Collaboration.
Customer Orientation.
Digital Marketing.
Healthcare Sector Understanding.
Influencing Skills.
Marketing Strategy.
Negotiation Skills.
Operational Excellence.
Priority Disease Areas Expertise.
Product Lifecycle Management (Plm).
Product Marketing.
Product Strategy.
Stakeholder Engagement.
Stakeholder Management.
Strategic Partnerships.
Languages :
English.
Why Sandoz?
500 million patients were touched by Sandoz generic and biosimilar medicines in 2021 and while we’re proud of this, we know there is more we could do to continue to help pioneer access to medicines for people around the world.
How will we do this? We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity, and flexibility. And we can reinvent what’s possible, when we collaborate with courage to tackle the world’s toughest medical challenges aggressively and ambitiously. Because the greatest risk in life, is the risk of never trying!