We are looking for a field marketing manager to accelerate our growth in Finland. You will build and execute a local marketing plan, working closely with the Finnish management team and the Eficode expert network while having a global marketing team to provide scale in Brand, Content, Growth, and Partner marketing. Do you have what it takes to switch gears? Welcome to Eficode, where we build the future of software development! Eficode creates the future of software development, focusing on Dev Ops, Cloud, Agile, and Enterprise Service Management. We are a trusted partner of Atlassian, Git Hub, Git Lab, AWS, and more, and we're passionate about what we do. About the role As a field marketing manager for Finland, this is your opportunity to take the next step in your career and join our international and professional marketing team. You will be responsible for marketing planning and execution in Finland. With the country management and marketing teams, you will define the marketing plan and execute the tactics for your audiences using global messaging and assets. You will also have a central role in our international marketing team, working with over 20 other marketing fellows according to Agile practices. This is a full-time position in Finland. Responsibilities:
Manage, plan, and execute local marketing with the management and sales teams in Finland
Work closely with sales to review and qualify existing leads, and execute tactics to accelerate their progress in the sales pipeline
Create and execute marketing campaigns specifically for the local market in coordination with the content and growth team, including advertising, paid & organic promotions
Identify and plan events, like seminars, conferences, and webinars, and run them with your colleagues and supporting contractors
Work with the sales teams to provide highly focused sales aids and account-specific marketing tactics in close collaboration with our subject-matter experts
Develop and maintain personal relationships with local marketing people of key technology partners
Identify suitable media opportunities and work with the media agency to pitch thought-leading stories to the media
Track, measure, and maintain local marketing OKRs as part of the country OKRs
Work closely with the country manager to ensure wider country priorities are monitored, tracked, and kept up-to-date
Prioritize issues, solve problems, and ensure effective decision-making.
We expect:
Full professional working proficiency or native in English and Finnish
A business-oriented mindset and experience within B2B marketing in the IT industry
Demonstrated experience in copywriting and editing
4+ years of marketing experience with deeper skills in field marketing, general marketing, or event marketing
Excellent project management skills and a collaborative mindset to coordinate marketing activities with external contractor network, and collaborate with subject-matter experts and salespersons
Understanding of software development to create content with our experts
A good understanding of inbound marketing and marketing automation
We value:
Originality, outgoing attitude, or curious mind
Self-initiative and excellent project management capabilities
Ability to work under pressure and with tight deadlines, often with several projects
Experience from, or interest in the IT industry is considered a great advantage
Experience working with Hub Spot and Salesforce
Bachelor’s or Master’s degree in technology, business, marketing, or relevant field
We offer:
Possibility to make a difference in the team and organization
A lot of freedom and responsibility
Opportunities to educate yourself and develop your know-how at work
A diverse international working environment with a flexible working style
Relaxed culture with regular activities for social fun
With our own Efi Academy, internal trainings and mentoring program, we are committed to supporting your development
On top of your compensation, we offer an attractive package of benefits, from sport, culture and well-being to childcare
Flexible and remote work opportunities so you can shape your work in the way that fits you best
Do you want to know more about how it is to work at Eficode? Our colleagues will tell you here!
Please note that this role is available in Helsinki or Tampere and requires you to be living in Finland near one of our offices in either of the cities.
We eagerly await your application and CV via Team Tailor. This full-time position will be filled as soon as a suitable candidate is found, adjusted to the candidate’s availability.
For inquiries about the position, please contact Lauri Palokangas, CMO at Eficode: +358 504864918; lauri.palokangas@eficode.com.
We're looking forward to receiving your application!
At Eficode we are committed to offering an inclusive recruitment process and equal opportunities for all applicants. We are dedicated to creating a work environment that embraces diversity, inclusion, and respect for all employees. We believe that our differences make us better. We recognize that by having diverse perspectives, skills, ages, genders, backgrounds, and cultures, we will better drive our customers forward and innovate in our field. To ensure a fair recruitment process, please refrain from sharing unnecessary personal information or an image of yourself in your job application. Eficode - better made possible. #LI-LS1