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Communications Channel Manager - Motion Business Area

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This position reports to

Motion Head of Communications

Your role and responsibilities

As Communications Channel Manager for our Motion Business Area, you will lead the strategic development and governance of comprehensive, data-driven multi-channel communications. You will set the framework for innovative external and internal communication strategies that leverage both owned and earned channels to maximize reach, impact, and engagement. Collaborating with key stakeholders, you will position Motion as an integral part of ABB, utilizing analytical insights and data-driven decision-making to align with Group and Business Areas (BAs) Communications strategies. As Motion Communications Channel Manager, your main responsibilities are the following: Strategy, Planning & Execution Develop multi-channel communication strategy: Understand and define communication objectives (e.g., increasing brand awareness, C-suite thought leadership, driving website traffic, improving engagement rate). Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Audience analysis: Conduct thorough research to understand the target audience’s demographic profile, preferences, and behaviors and the user specific journeys. Utilize insights to tailor communication strategies and select the most effective channels. Channel selection and management: Identify and consult in managing relevant owned and earned communication channels for direct and indirect reach (e.g., medias, web, social media, events). Ensure alignment of channels with brand objectives and audience preferences to drive data-driven end-to-end approach through repurpose of the content and other measures. Consistency in branding: Maintain a consistent brand message and tone across all communication channels aligned with ABB brand. Ensure all communications align with brand values and desired audience perception. Personalized communication: Develop and implement personalized and targeted communication strategies as per analytics. Provide data for impactful and engaging content creation that resonates with the audience and improves conversion rates. Monitoring and analytics: Collect and analyze data to monitor the effectiveness of communication campaigns. Use insights to refine and improve future communication strategies. Maintains a robust communications network, seeks to gain knowledge of current trends, practices and innovation to refresh the strategy.

Qualifications for the role

• Bachelor’s Degree in Communications or Related Field: Advanced studies in data analytics or a related field are a plus.
• Proven Experience: Over 5 years of experience in developing and managing multi-channel communication strategies.
• Strong Analytical Skills: Expertise in data-driven decision-making to optimize communication efforts.
• Excellent Communication Skills: Proficient in both written and verbal English communication.
• Technical Proficiency: Skilled in using various communication platforms and tools.
• Collaborative Team Player: Ability to work effectively in a fast-paced, collaborative environment.
• In-Depth Channel Knowledge: Comprehensive understanding of channel-specific characteristics, target audiences, and effective engagement methods.
• People Leadership & Development
• Leading a virtual in-direct comms community (~100 members) and is a member of the Motion Communications Leadership team.
• Coach, motivate and develop team members and adheres to ABB’s HR policies. Encourages best practice sharing.
• This role demands a blend of creativity, analytical skills, and attention to detail to ensure consistent and impactful communication.

More about us

ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world’s industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #My ABBStory