Job Opportunities in Egypt

About the Role:

Key Responsibilities:

• Content Creation: Write compelling, informative, and SEO-optimized content for B2B clients, including blog posts, white papers, case studies, website copy, email newsletters, and social media content.
• B2B Audience Focus: Craft content that speaks to business decision-makers, addressing their challenges and presenting clear solutions through products and services.
• Research: Conduct in-depth research on industry trends, client products, and target markets to create content that is both relevant and impactful.
• SEO Best Practices: Optimize content for search engines by using relevant keywords and adhering to SEO best practices to improve organic search rankings.
• Content Collaboration: Work closely with the Content Manager and marketing team to ensure all content aligns with the overall content strategy and meets client objectives.
• Content Editing: Review and proofread content to ensure clarity, grammar accuracy, and consistency in tone and style.
• Content Ideation: Contribute to brainstorming sessions and propose new content ideas that can drive engagement, lead generation, and client growth.
• Performance Tracking: Collaborate with the team to track the performance of content using analytics tools and refine content based on performance insights.

Qualifications:

• A bachelor's degree in Marketing, Communications, Journalism or a related field is preferred
• 2 to 4 years of experience writing for B2B marketing, preferably within an agency environment
• Excellent English proficiency, both written and verbal.
• Proficiency in SEO best practices and experience in creating content that ranks well in search engines.
• Experience with digital marketing tools and platforms is a plus.