TAG MANAGEMENT SPECIALIST- DIGITAL MARKETING

July 15, 2024

Bosch Group

San Francisco

OTHER

Company Description
Company Description
Bosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000 associates at 27 locations support national and international customers in more than 35 languages, primarily from the automotive, travel and transportation, and logistics sectors as well as information and communication technology.
More information at www.boschservicesolutions.com

Job Description
Position Summary
The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch and Dremel digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and marketing technology platforms to ensure data accuracy, enhance performance, and support business goals.
General Job Responsibilities

Work closely with marketing, analytics, and development teams to define tagging requirements for new initiatives.
Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).
Implement, test, and optimize tags across web and mobile properties.
Audit and validate tags for accuracy and data quality.
Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of data
Ensure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactions
Document and communicate tag setups, changes, and best practices to stakeholders.
Maintain consent management dialog to ensure compliance with local data protection laws.

Qualifications

Bachelor degree in Marketing, Communications or Computer Science fields
Skills/technical degree in marketing/digital is a plus
Online marketing, web analytics, developer experience
One to five (1-5) years of experience in an analytics role
Hands-on experience with tag management systems like Tealium or Google Tag Manager
Proficiency in Java Script, HTML, and CSS for troubleshooting and implementing tags.
Experience working with web analytics platforms (Google Analytics, Adobe Analytics).
Familiarity with digital marketing concepts including UTM parameters, cookies, pixels, and conversion tracking.
Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).
Experience with A/B testing and personalization platforms (e.g., Optimizely).
Strong project management and prioritization skills
Ability to drive consistently high-quality work under tight timeframes
Ability to effectively communicate results in a concise manner
Software: Google Analytics / Power BI / Tealium / Structured Query Language /
Fluency in English (90%)