Company Overview
At Sprout Loud our people and culture are central to our success. You’ll find an environment that is 100% jerk free, where people share the values of putting clients first, being accountable, caring about your team and the quality of your work, inspiring others, and growing in your level of expertise and professional development. Sprout Loud won the 2022 Top Workplace award, marking the 9th time the company has been recognized as one of the best employers in South Florida, based on anonymous employee feedback.
Sprout Loud is a Software plus Services platform that services the local marketing needs of large organizations. Called Through-Channel Marketing Automation (TCMA), we help our clients manage their brands and distribute their marketing resources locally - through sales channels, franchisees, chain-retail locations, dealer networks, value-added reseller (VAR) programs, and field employees/offices - with a comprehensive distributed marketing solution. Sprout Loud solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence.
Identified by Forrester Research as the Third Stage for sales and marketing leaders, Sprout Loud is on the forefront of the TCMA industry. We need a great team to help us execute - so come join us!
Overview: Sprout Loud's Analytics Coordinator is an integral member in supporting our Brands (Master Accounts) by ensuring the expectations and performance metrics of digital services are achieved. We are seeking a data-driven professional who excels at analyzing large data sets and interpreting them to provide insights. This person should possess strong technical skills and be familiar with Google Analytics, pixels and other tracking tools. We need someone who is a whiz at GTM, tracking conversions and troubleshooting any issues. A great Analytics Coordinator is a problem solver who can translate data insights into actionable recommendations that drive business growth and ROI. Geared for growth, the Analytics Coordinator should also be able to use their experience in analytics to provide feedback to junior team members on reports and train/mentor junior team members on strategy, analytics, insights and reporting. Responsibilities
Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
Develop and implement measurement strategies for tracking user behavior and conversion rates
Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
Collaborate with digital services, development and CRM teams to ensure tracking and reporting requirements are met
Conduct A/B testing and other experiments to optimize website and app performance
Provide recommendations for improving user experience and driving conversions based on data analysis
Assist in tagging with Google Tag Manager and pixel implementation
Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio
Prepare marketing performance reports for clients and present reports
Answer client questions about reporting and campaign performance
Respond to clients’ GA4 and GTM requests within standard SLAs
Assist both digital services for client needs and marketing team for internal needs
Stay up-to-date with industry developments and best practices in analytics and measurement
Requirements
Fluency in English (verbal and written)
Basic coding experience (HTML, Javascript)
3 years of experience in digital marketing analytics
Experience with Google Analytics 4 implementation and reporting
Experience with Adobe Analytics is a plus
Strong understanding of data visualization and dashboard creation
Understanding of data-driven decision making
Experience with data analysis and interpretation
Proficiency with Excel, Google Sheets and Looker Studio
Proficiency with Power Point and Google Slides
Ability to synthesize data into compelling presentations
Ability to set up both online and offline conversion tracking
Ability to identify key performance indicators (KPIs)
Experience with A/B testing and experimentation
Strong problem-solving and analytical skills
Ability to train junior team members on analytics and insights reporting
Excellent written and verbal communication skills
What do we offer
Joining a 9X Award Winning Best Place to Work - 5 consecutive years
Phenomenally high e-NPS scores - just check out the career portion of our website
An opportunity to join an industry leader with solid growth (and aspirations to become much bigger).
No Jerks on your team
The ability to work on a truly innovative product that evolves with our market’s needs.
The ability to work and grow among a team of fun, kind and passionate people.
A prime location in Fort Lauderdale, Florida; Medellin, Colombia; and, Monterrey, Mexico
Competitive salary scaled to your experience
15-20 days of PTO; Sick leave as you need it
1 month sabbatical at 6 years
Medical, Vision and Dental Insurance Plans
A fast-paced environment where you can make your mark!
The ability to work and grow among an incredible team
Our values Delight the Customer: We understand that consistently meeting expectations creates a positive experience.
Be the Force of Change: Continuous improvement is a shared responsibility. And it starts with you.
Jerk Free: We don’t take ourselves too seriously. We are humble with no hidden agendas. We demonstrate respect and integrity.
Do What You Say: Follow-up and follow-through. We hold ourselves and each other to this standard.
One-Mission; One Team: We always work together, within and across teams, to accomplish our mission.
Interview process Our five steps recruiting process lasts a total of 2 weeks: Step 1: Meet and greet with a recruiter or hiring manager; followed by some brief assessments Step 2: Top-Grading, 2-hour interview with 2 Hiring Managers Step 3: (Position Dependent) An activity or exercise to understand how you think Step 4: Reference checks