National Account Manager, Specialty Retail & Vending
Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas. Commencing in January 2025, this role will aim to build presence and visibility of Red Bull in the Specialty Retail and Vending channels and banners. The role will have responsibility to ensure continuous partnership and expansion in existing Specialty customers as well as the management of existing and the winning of new Vending partners. This role will have responsibility to develop partnerships with our DP's, sales and marketing teams to build reach and occasionality.
Job Description
GROW REACH AND PENETRATION ACROSS SPECIALTY & VENDING CHANNELS
Key Account responsibilities: All existing and potential specialty and Vending accounts.
Build distribution, occasionality and volume with existing key accounts (ongoing)
Develop and implement conceptual sell presentations to win new or expand
Implement new business framework that enables national and regional success for new business
Work in close collaboration with NAM Specialty Retail to ensure new business opportunities are maximised
DELIVER AGAINST VOLUME AND TRADE INVESTMENT PARAMETERS
Support the monthly business plan financial sales volume across all key accounts
Deliver profitable growth via effective and optimal use of available investments
Keep within approved monthly Trade Investment budgets of permanent discount and Joint Advertising targets
Manage the monthly trade spend reconciliation process
Act as the 'central hub' and facilitate the timely communication of account information to relevant field teams
DEVELOP ACCOUNT PLANS VIA DISTRIBUTOR PARTNERS & VENDING OPERATORS
Work closely with DP's to implement Specialty Retail and Vending strategic plans
Track and review availability and execution progress
Develop and deliver trade tools and training for distributor partners
Execute time in trade with distributor partners
SUPPORT THE STATE BASED NON-TRADITIONAL PROGRAMS
Ensure channel understanding and executions are driven at state/regional level utilising the existing forums (mission briefs) with our own field teams
Ensure channel and DP expectations are being adhered to via support of the DPM's and DP's directly where needed
CARRY A NEW BUSINESS HUNTER MENTALITY
Continue to 'sniff' opportunities across the total marketplace and engage directly or indirectly with various stakeholders to ensure that opportunities are always maximised
Qualifications
5+ years FMCG industry experience
3+ years of Key Account Management
Non-traditional / food service / vending background is desirable
Strong planning and project management skills
Strong financial and analytical ability
Additional Information
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You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.